# Passionate Hoop Ads 'KD Paint the Town' Displays an Athlete's True Love for the Game By Matt Ho | Published 2011-11-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kd-paint-the-town References: [hypebeast](http://hypebeast.com/2011/11/nike-basketball-kd-paint-the-town-commercial/) & [youtu.be](http://youtu.be/PqaVK0qGqao) Nike Basketball recently released a commercial entitled 'KD Paint the Town,' which is a little different from what one would expect out of an [NBA](https://www.trendhunter.com/trends/nba-jingle-hoops) star's [sneaker ad](https://www.trendhunter.com/trends/kd-4). Instead of visuals of epic dunks and crossovers, KD Paint the Town has more of an honest approach. The clip features Kevin Durant driving around late at night looking for [pick-up games](https://www.trendhunter.com/trends/ncaa-athletes) around Oklahoma City. The athlete ends up finding more than one game in a senior recreation center, a church and even a truck stop. There's a certain honesty and heartfelt feel to this commercial that works way better than flashy concepts. It's heartwarming especially when you watch Durant interact with different people who love the game just as much as he does. With the NBA finally kicking off on Christmas day, this isn't a bad way for Durant to prep for the season. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 3% | Activity: 21% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Authentic Advertising:** There is an opportunity for brands to connect with consumers on a more personal level by focusing on honest and heartfelt ads. - **Athlete's Life Beyond the Court:** A trend of showcasing an athlete's personal life and connection with the game may disrupt the traditional flashy sports ad approach. - **Community-centric Marketing:** Highlighting the community aspect of sports can create a sense of belonging and loyalty to a brand or product. ### Sectors Adopting This - **Athletic Apparel:** Authentic advertising could set brands like Nike apart from traditional sales techniques in the athletic apparel industry. - **Sports Equipment:** Brands that showcase an athlete's life beyond the court could disrupt the traditional approach of sports equipment advertising. - **Sports Events and Venues:** Community-centric marketing could be a disruptive innovation opportunity for sports events and venues looking to attract fans and promote participation. ## Related on Trend Hunter - [Vibrant Festive Basketball Shoes](https://www.trendhunter.com/trends/kd17.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Reimagined Holiday Spots](https://www.trendhunter.com/trends/nba-jingle-hoops.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Basketball Culture-Inspired Campaigns](https://www.trendhunter.com/trends/let-them-talk.md) - [Silver-Tinged Lifestyle Sneakers](https://www.trendhunter.com/trends/soft-pearl.md) - [Stealthy Tonal Basketball Sneakers](https://www.trendhunter.com/trends/kd-18.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md)