# Sandwich-Inspired Sneakers The KD 8 Sneaker is Inspired by Kevin Durant's Favorite Childhood Snack By Malika Renee Butss | Published 2016-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kd-8 References: [hypebeast](http://hypebeast.com/2016/3/nike-kd8-pbj) & [sneakerbardetroit](http://sneakerbardetroit.com/nike-kd-8-pbj-peanut-butter-jelly/) A peanut butter and jelly-inspired colorway has taken over the latest iteration of the KD 8 sneaker. Retailed for kids, the brand new KD 8s are inspired by the snack Kevin Durant loved to eat growing up. Though the KD 6 was the first sneaker to see this [food-inspired colorway](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1), the KD 8 'PBJ' is the first kid's sneaker with the [peanut butter and jelly theme](https://www.trendhunter.com/trends/lays-x-saucony). This redesign mixes its availability between men and young athletes with the KD 8 silhouette appealing to younger Kevin Durant fans. The newly designed shoe features a fade from [purple on the toe](https://www.trendhunter.com/trends/fierce-purple) to white towards the rear. It also sits atop a gum peanut butter-inspired sole which is accented by a picnic-themed print on the insole. The KD 8 'PBJ' will be made available on March 10th, 2016. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 45% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Food-inspired Colorways:** Creating sneaker designs that are inspired by popular food items opens up the opportunity for unique and eye-catching styles in the footwear industry. - **Kid's Sneaker Market:** Developing sneakers specifically targeted towards children provides a niche market opportunity for brands and designers to cater to the younger generation's fashion preferences. - **Athlete-branded Sneakers:** Collaborating with famous athletes to design sneakers that reflect their personal preferences and experiences can lead to increased sales and brand loyalty in the sportswear industry. ### Where This Applies - **Footwear:** Incorporating unique and playful elements into shoe designs can help footwear brands tap into the growing demand for innovative and fashionable sneakers. - **Children's Products:** Expanding product offerings to include stylish and trendy sneakers for children allows children's brands to stay relevant and appealing to young consumers. - **Sportswear:** Partnering with renowned athletes to create signature sneakers that resonate with fans offers sportswear brands an opportunity to capitalize on the popularity of athlete-endorsed products. ## Related on Trend Hunter - [Silver-Tinged Lifestyle Sneakers](https://www.trendhunter.com/trends/soft-pearl.md) - [Stealthy Tonal Basketball Sneakers](https://www.trendhunter.com/trends/kd-18.md) - [Vibrant Festive Basketball Shoes](https://www.trendhunter.com/trends/kd17.md) - [Golden Tinged Basketball Sneakers](https://www.trendhunter.com/trends/kd-4.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Juice-Themed Sneaker Editions](https://www.trendhunter.com/trends/ja-morant.md) - [Thai Salad-Honoring Sneakers](https://www.trendhunter.com/trends/nike-sb-som-tum-dunks.md) - [Aqua-Tonal Textural Skate Sneakers](https://www.trendhunter.com/trends/day-one-sneaker.md) - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md)