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# Breakfast Sandwich Sneakers
The Nike KD 6 'Peanut Butter & Jelly' Is Nothing Short of Delicious

By Thomas Wade-West | Published 2013-10-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kd-6-peanut-butter
References: [hypebeast](http://hypebeast.com/2013/10/nike-kd-vi-peanut-butter-jelly)

The new [Nike](https://www.trendhunter.com/trends/triple-red) KD 6 'Peanut Butter & Jelly' is a colorway we've all been waiting for. This is the newest model set to release in retailers later this year.

The highly anticipated Nike KD 6 has already been obtained by certain sneaker fanatics, but photos of this colorway were just recently released. The 'Peanut Butter & Jelly' model features a laser orange to the synthetic upper of the sneaker. The swoosh and interior lining are marked with a [sparkly purple (jelly) color](https://www.trendhunter.com/trends/vivid-purple-colorway). The upper also features a Hyperfuse construction and Flywire integration. The midsole contains a [Max Air](https://www.trendhunter.com/trends/air-max-dolce) unit and a traction rubber outsole for guaranteed traction on the court.

The new Nike KD 6 'Peanut Butter & Jelly' is set to drop in the next month or so. Be on the lookout for this delicious colorway.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 75% | Activity: 67% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Food-inspired Sneakers:** Opportunity for apparel and fashion companies to collaborate with food brands for unique and playful designs.
- **Limited Edition Sneaker Drops:** Opportunity for sneaker companies to build hype and excitement through limited edition releases.
- **Cultural References in Fashion:** Opportunity for companies to tap into nostalgia and childhood memories for playful and unique designs.

### Sectors Adopting This

- **Apparel and Fashion:** Companies in this industry can benefit from collaborations with food brands for unique designs and increased brand awareness.
- **Sneaker and Footwear:** Companies in this industry can benefit from limited edition releases to build hype and excitement around their brand.
- **Food and Beverage:** Companies in this industry can benefit from collaborations with apparel and fashion brands to expand their brand into new markets and demographics.

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