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# Capsulized Cocktail Recipes
These Beverage Use K-Cups to Cut Down the Drink Making Time

By M | Published 2016-05-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kcups
References: [coolmaterial](http://coolmaterial.com/feature/k-cup-cocktails/)

Capsule beverages offer consumers add convenience with pre-measured drinks that can be made instantly, and lifestyle blog Cool Material shares recipes for utilizing the same [Keurig](https://www.trendhunter.com/trends/iced-refreshers) capsule K-Cups to make cocktails. The beverages are made using the K-Cups primarily manufactured to be used in hot drinks as the base for popular drinks blended with rum, vodka and more. Using the [pre-measured K-Cups](https://www.trendhunter.com/trends/iced-double-espresso) takes the guesswork out of at-home bartending, allowing consumers to make drinks much quicker in a Keurig than by hand.

Cool Material shares a variety of cocktails that can be made using K-Cups for hot chocolate, tea and coffee as the base. The drinks can be served either warm or chilled, and require consumers to add a shot of liquor or two to the drink. The concoctions include drinks such as an [Apple](https://www.trendhunter.com/trends/anytime-fitness-uk-ireland) Rye Punch made with hot apple cider K-Cup, rum and orange bitters.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 78% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Capsule Beverages:** Develop capsule beverages for cocktails to reduce preparation time for at-home bartender and minimize ingredient wastage.
- **Pre-measured Convenience:** Innovate pre-measured K-Cups for ready consumption cocktails to cater to the growing demand for convenience in the beverage industry.
- **Hybrid Drinks:** Create new hybrid drinks using K-Cups as a base ingredient to promote experimentation and innovation in the cocktail industry.

### Who This Affects Most

- **Alcoholic Beverages:** Revolutionize the alcoholic beverage industry by offering a line of pre-measured capsule cocktails that cater to working professionals and consumers seeking easy preparation and convenience.
- **Coffee Industry:** Collaborate with the coffee industry to create K-Cup cocktails to market towards coffee lovers and capitalize on the Keurig machine's popularity.
- **Entertaining and Hospitality:** Leverage pre-measured capsule cocktails to offer customers at bars, restaurants, and catered events with fast and convenient customized drink orders.

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