# Tortoise Shell Running Eyewear Tracksmith & District Vision Launch the 'Kazu Tourer' Sunglasses By Niko Pajkovic | Published 2022-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kazu-tourer References: [acquiremag](https://www.acquiremag.com/sports/tracksmith-district-vision) & [tracksmith](https://www.tracksmith.com/ca/products/kazu-tourer?sscid=61k6_hp9n6) Independent running brand [Tracksmith](https://www.trendhunter.com/trends/tracksmith-eliot-racer) has teamed up with eyewear label [District Vision](https://www.trendhunter.com/trends/district-vision-2) to launch its first-ever pair of [collaborative sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita) dubbed the 'Kazu Tourer.' The new shades are purpose-built for running and come equipped with cutting-edge eyewear technology from District Vision. However, in spite of their sport-focus, the sunglasses also boast a notably fashion-forward style, setting them apart from other running-focused eyewear, which tends to lean into high-performance aesthetics. Because of this, the Kazu Tourer comes in two stylish color options: Tortoise Copper (polarized) and Blue Ice. Both versions come with small cut-outs around the lens, which are designed to ventilate air and prevent moisture build-up. In addition, the frames are made from a "shatter-proof" material and feature a titanium bridge badge. Image Credit: Tracksmith ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 84% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Fashion-forward Running Eyewear:** The trend of designing running eyewear with fashion-forward styles presents an opportunity for brands to differentiate and appeal to fashion-conscious runners. - **High-tech Running Sunglasses:** The trend of incorporating cutting-edge eyewear technology into running sunglasses presents an opportunity for brands to provide more advanced, performance-enhancing features. - **Ventilated Running Sunglasses:** The trend of designing running sunglasses with ventilation features presents an opportunity for brands to offer more comfortable and moisture-resistant eyewear for athletes. ### Industries Being Reshaped - **Sports Apparel and Accessories:** The sports apparel and accessories industry can incorporate these trends to design innovative eyewear for athletes looking for style and performance. - **Eyewear and Sunglasses:** The eyewear and sunglasses industry can leverage these trends to offer high-tech and innovative running sunglasses for athletes who want the latest technology in their eyewear. - **Athletic Lifestyle Brands:** Athletic lifestyle brands can use these trends to design fashionable and functional running eyewear for customers looking for products that are both stylish and performance-focused. ## Related on Trend Hunter - [Sculpted Sport Eyewear](https://www.trendhunter.com/trends/junya-racer.md) - [Aerospace-Grade Dynamic Eyewear](https://www.trendhunter.com/trends/district-vision-2.md) - [Desert-Rated Running Gear](https://www.trendhunter.com/trends/district-vision-2xu-collection.md) - [Photochromic Trail Runner Eyewear](https://www.trendhunter.com/trends/oakley-x-satisfy-stunt-devil.md) - [High-Performance Stylish Sunglasses](https://www.trendhunter.com/trends/heavy-tropix-sport.md) - [Lightweight Sleek Collaborative Eyewear](https://www.trendhunter.com/trends/cubitts-and-soar.md) - [Sketch-Based Striking Sunglasses](https://www.trendhunter.com/trends/shinzo-tamura.md) - [Hybrid Cyclist Sunglasses](https://www.trendhunter.com/trends/sunski-velo.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md)