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# Augmented Fantasy Games
Kazooloo Blends a Traditional Fantasy Game with Elements of Digital Play

By Laura McQuarrie | Published 2015-03-03 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/kazooloo
References: [buxsa.wordpress](https://buxsa.wordpress.com/2015/01/22/playing-in-fantasy-kazooloo-vortex-board-game/) & [kazooloo](http://kazooloo.com/)

The premise is Kazooloo is simple: you're a hero on a mission to take down dragons and other terrifying creatures that threaten to destroy the planet. The journey takes players through three kingdoms where they will face hot lava, fierce winds, complete darkness and unforgiving lightning storms.

While this could all be set up as an imaginative board game, Kazooloo can be installed on a handheld gaming device such as an [iPad](https://www.trendhunter.com/trends/augmented-reality-educational-app) or [iPhone](https://www.trendhunter.com/trends/jadu). To "enter" the otherworldly realm, players are required to use a mobile camera and from there, [augmented reality takes over](https://www.trendhunter.com/trends/mixedreality-puzzle-game). Blending the board game experience with real life, this game has up to three players use physical movements to collect coins, avoid attacks and seek out items for fighting and healing.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 34% | Activity: 47% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **Augmented Reality Gaming:** Opportunity for integrating gameplay with real-world environments through augmented reality technology.
- **Mobile Gaming:** Opportunity to create immersive gaming experiences on mobile devices using augmented reality features.
- **Physical-digital Hybrid Games:** Opportunity to combine physical movements and digital elements to create interactive and engaging gameplay experiences.

### Industries Being Reshaped

- **Gaming:** Disruptive innovation opportunity for game developers to create unique augmented reality gaming experiences.
- **Mobile Technology:** Opportunity for mobile technology companies to leverage augmented reality features and enhance gaming experiences on mobile devices.
- **Alternative Entertainment:** Opportunity to introduce new physical-digital hybrid games that provide interactive and immersive entertainment experiences.

## Related on Trend Hunter

- [Street Fighter-Style AR Games](https://www.trendhunter.com/trends/jadu.md)
- [Color-Blasting AR Games](https://www.trendhunter.com/trends/can-you-beat-the-box.md)
- [AR-Powered Cereal Games](https://www.trendhunter.com/trends/journey-to-the-magic-gems.md)
- [Multimedia Treasure Hunts](https://www.trendhunter.com/trends/madoks-interactive-treasure-hunt.md)
- [Interactive Entertainment Board Games](https://www.trendhunter.com/trends/interactive-entertainment-board-games.md)
- [Connected Digital Game Boards](https://www.trendhunter.com/trends/the-last-gameboard.md)
- [Handheld Motion-Control Consoles](https://www.trendhunter.com/trends/udu-console.md)
- [Phygital Journal-Style Games](https://www.trendhunter.com/trends/interactive-book-game.md)
- [Face-to-Face Game Consoles](https://www.trendhunter.com/trends/board.md)
