# Hybrid Snack Cake Desserts Hostess' New Kazbars are a Cross Between a Candy Bar and a Snack Cake By Katherine Pendrill | Published 2023-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kazbars References: [brandeating](https://www.brandeating.com/2023/02/new-hostess-kazbars-are-candy-bar-inspired-snack-cakes.html) & [foodsided](https://foodsided.com/2023/02/23/hostess-kazbars-snack-cakes/)  Hostess is giving consumers a way to take their snack game to the next level with its new Kazbars. [Hostess'](https://www.trendhunter.com/trends/creepy-caramel-ding-dongs) new Kazbars are essentially a cross between the brand's signature snack cakes and a [classic candy bar](https://www.trendhunter.com/trends/twix-snickerdoodle). Each one features two layers of chocolate cake alongside layers of creme, candy crunch, and either caramel or chocolate fudge. To top it all off, each of the [hybrid snack cakes](https://www.trendhunter.com/trends/nothing-bundt-cakes-and-snickers) is then finished with chocolaty coating and topped with a sweet drizzle. The idea is that with so many different flavors and textures layered on top of one another, you'll get a bit of everything in each bite. Hostess' new Kazbars come in two varieties, Chocolate Caramel and Triple Chocolate, and are set to arrive at retailers nationwide starting mid-March. Image Credit: Hostess ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 51% | Activity: 48% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Snack Food:** Opportunity for companies to experiment with combining different types of snacks to create unique hybrid products. - **Layered Desserts:** Disruptive innovation opportunity to create layered desserts that offer a variety of flavors and textures in every bite. - **Indulgent Candy Bars:** Trend towards indulgent candy bars that offer more than just a traditional chocolate bar, which presents an opportunity for companies to create innovative candy bar products. ### Where This Applies - **Packaged Food:** Opportunity for packaged food companies to expand and innovate their product lines with unique snack combinations like Hostess' Kazbars. - **Confectionery:** Opportunity for confectionery companies to create new and unique candy bar products that offer more than just traditional chocolate bars. - **Bakery:** Innovation opportunity for bakery companies to experiment with different layers and flavors in their desserts to create unique, indulgent products. ## Related on Trend Hunter - [Textural Mini Snack Bars](https://www.trendhunter.com/trends/hostess-kazbars.md) - [Remixed Mashup Snack Cakes](https://www.trendhunter.com/trends/ding-dongs-x-twinkies-mashups.md) - [Hybrid Mashup Snack Donuts](https://www.trendhunter.com/trends/honeybun-donettes.md) - [Prepackaged Cafe-Inspired Snack Cakes](https://www.trendhunter.com/trends/hostess-products.md) - [Baking-Ready Snack Cake Wafers](https://www.trendhunter.com/trends/hostess-candy-wafers.md) - [Lava Cake-Inspired Desserts](https://www.trendhunter.com/trends/meltamors.md) - [Snack Cake Candies](https://www.trendhunter.com/trends/hostess-twinkies-candy.md) - [Extra-Chocolatey Snack Cakes](https://www.trendhunter.com/trends/chocolate-lovers-twinkies.md) - [Snack Cake Popcorn Snacks](https://www.trendhunter.com/trends/hostess-popcorn-snack.md)