# Wine-Inspired Cold Brew Teas The Kaytea Sparkling Rosay Cold Brew Iced Tea is Rosé-Inspired By Michael Hemsworth | Published 2022-02-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kaytea-sparkling-rosay References: [foodbev](https://www.foodbev.com/news/kaytea-launches-rose-inspired-cold-brew-iced-tea/) & [kaytea](https://kaytea.co.uk)  The [Kaytea Sparkling](https://www.trendhunter.com/trends/non-fizzy-drinks) Rosay cold brew iced tea is being launched by the UK-based brand as a refreshment for consumers seeking out a way to enjoy the flavors of rosé wine in a free-from way. The drink features no alcohol or caffeine with a natural, vegan-friendly recipe that consists of a 94% rose tea infusion along with concentrated sweet potato, radish, apple and cherry juices. The beverage is thus sweet and pink in appearance with a well-balanced flavor profile that is paired with a touch of carbonation. The Kaytea Sparkling Rosay cold brew iced tea is being launched in the UK via the brand's website for £29.99 for 24 bottles. The drink is likely to be welcomed amongst consumers seeking out an [alcohol-free alternative to conventional wines](https://www.trendhunter.com/trends/eisberg-grenache-ros). ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 76% | Activity: 84% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Wine Alternatives:** Opportunities exist to create innovative, non-alcoholic beverages that capture the flavors of popular wines and target consumers seeking alternative options. - **Wine-inspired Cold Brew Beverages:** Creating cold brew drinks infused with unique tea blends and wine-inspired flavors could appeal to consumers looking for refreshing and flavorful alternatives to traditional drinks. - **Innovative Tea Infusions:** Companies can explore unique tea blends that incorporate various fruits and vegetables to create unexpected flavors and entice consumers seeking novel and healthy beverage options. ### Who This Affects Most - **Non-alcoholic Beverage Industry:** Companies in this industry could develop new products or alter recipes to target consumers looking for non-alcoholic alternatives to traditional alcoholic beverages. - **Coffee and Tea Industry:** Incorporating unique tea blends and cold brew techniques into coffee and tea product lines can create a new category of wine-inspired beverages for consumers seeking innovative drink options. - **Natural Beverage Industry:** By incorporating various fruits and vegetables into beverage recipes, companies in this industry can deliver novel, natural, and healthy drink options to appeal to health-conscious consumers. ## Related on Trend Hunter - [Alcohol-Free Wine Alternatives](https://www.trendhunter.com/trends/the-real-drinks-co-peony-blush.md) - [Non-Carbonated Canned Teas](https://www.trendhunter.com/trends/non-fizzy-drinks.md) - [Sparkling Rosé Tea Beverages](https://www.trendhunter.com/trends/organic-sparkling-ros-tea-beverage.md) - [Beverage-Boosting Tea Sachets](https://www.trendhunter.com/trends/tea-forts-cold-brew.md) - [Exotically Flavored Cold-Brew Teas](https://www.trendhunter.com/trends/kaytea-mango-yuzu.md) - [Semi-Sparkling Canned Tea Cocktails](https://www.trendhunter.com/trends/twistea.md) - [Branded Effervescent Tea Drinks](https://www.trendhunter.com/trends/cold-brew-sparkling-iced-teas.md) - [Tea-Infused Rosé Ice Pops](https://www.trendhunter.com/trends/ros-ice-pop.md) - [Functional Ready-to-Brew Tea Products](https://www.trendhunter.com/trends/kaytea-hydro-infusions.md)