# Exotically Flavored Cold-Brew Teas KAYTEA Mango Yuzu is Made with a White Tea Base By Michael Hemsworth | Published 2023-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kaytea-mango-yuzu References: [foodbev](https://www.foodbev.com/news/functional-tea-brand-kaytea-launches-yuzu-flavour/) & [kaytea](https://kaytea.co.uk)  The [KAYTEA](https://www.trendhunter.com/trends/kaytea-instant-iced-tea-powders) Mango Yuzu is the latest addition to the UK-based brand's product lineup that's perfect for consumers to try out when on the hunt for an exotically flavored way to quench their thirst. The product features a [cold-brewed white tea base](https://www.trendhunter.com/trends/twinings-sparkling-tea) that has the flavors of [mango and yuzu](https://www.trendhunter.com/trends/summer-seasonal-drinks) in the recipe, which makes it sweet and citrusy to maximize compatibility with the average consumer's palate. The drink has a vegan-friendly recipe that is also gluten-free and has just 17-calories per 100ml can. The drink comes in convenient can format and is arriving now at select retailers in the UK. Founder Kevin Tang commented on the KAYTEA Mango Yuzu saying, "There’s a growing clamour for clean deck soft drinks that provide refreshment that doesn’t come at the expense of health (i.e not rammed full of artificial sweeteners). Perhaps more importantly there’s a cry for undiluted transparency which is why we proudly talk about our drink making no spurious health claims. Of course, we could have sprinkled a handful of manmade vitamins within our drinks to claim some arbitrary functional prowess, but in truth, we’d rather be known for nailing refreshment!” ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 27% | Activity: 52% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Exotic Flavors in Beverages:** There is an opportunity to create unique and unusual flavors in the beverage industry to cater to consumers looking for something new and different. - **Reduced-calorie Beverages:** Developing beverages with lower calorie counts can appeal to health-conscious consumers and disrupt the soft drink industry. - **Transparency in Beverage Ingredient Lists:** An opportunity exists for companies to promote transparent ingredient lists and emphasize their authenticity in the marketplace. ### Where This Applies - **Beverage Industry:** The beverage industry can continue to innovate with new flavors and ingredients and cater to changing consumer preferences. - **Health Food Industry:** Developing low calorie, vegan friendly, and gluten-free beverage products can create opportunities in the health food industry. - **Retail Industry:** Retailers can capitalize on growing consumer interest in unique and healthy beverages by stocking and promoting new products in their stores. ## Related on Trend Hunter - [Next-Gen Hydrating Tea Powders](https://www.trendhunter.com/trends/kaytea-instant-iced-tea-powders.md) - [Non-Carbonated Canned Teas](https://www.trendhunter.com/trends/non-fizzy-drinks.md) - [RTD Yuzu Refreshment](https://www.trendhunter.com/trends/yuzu-ade.md) - [Functional Ready-to-Brew Tea Products](https://www.trendhunter.com/trends/kaytea-hydro-infusions.md) - [Wine-Inspired Cold Brew Teas](https://www.trendhunter.com/trends/kaytea-sparkling-rosay.md) - [Peachy Yuzu-Forward Kombuchas](https://www.trendhunter.com/trends/jarr-peach-yuzu.md) - [Cafe-Inspired Matcha Juices](https://www.trendhunter.com/trends/harry-bromptons-iced-tea.md) - [Canned Fruit Teas](https://www.trendhunter.com/trends/kace.md) - [Yuzu-Flavored Sparkling Waters](https://www.trendhunter.com/trends/made-with-real-fruit.md)