# Athletic Instagrammer Editorials Stylecaster Profiles Kayla Itsines and Her Athletic Style By Laura McQuarrie | Published 2016-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kayla-itsines References: [stylecaster](http://stylecaster.com/kayla-itsines-fitness/) & [instagram](https://www.instagram.com/kayla_itsines/?hl=en) With five million people following her on [Instagram](https://www.trendhunter.com/trends/united-we-sweat) alone, it's fair to say that Kayla Itsines is a social media star. Recently, Stylecaster profiled the athletic icon with an editorial and a feature on her business and the community of women she's created all over the world. In the athleisure-inspired editorial, Itsines sports a range of black-and-white items from brands like Piece, Aritzia, Montreal London and Lululemon. Fans who are followers of Kayla Itsines on social media know that she has a love of all-white sneakers, but this sporty editorial shows off a dramatic pair of silver [Reebok](https://www.trendhunter.com/trends/reebok-x-danielle-guizio) sneakers and the fun polka dot FX Flux Shoes from [Adidas](https://www.trendhunter.com/trends/zne-collection). Alongside athletes and celebrities, bloggers and top Instagram users are inspiring a new generation of social media users. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Athleisure-inspired Fashion:** Disruptive innovation opportunity: Create a sustainable athleisure brand that combines style and functionality for the growing audience of athleisure enthusiasts. - **Influencer Marketing:** Disruptive innovation opportunity: Develop a platform that connects brands with influential Instagrammers to create authentic and impactful marketing campaigns. - **Community Building:** Disruptive innovation opportunity: Build an online community platform that connects like-minded individuals with shared interests, such as fitness or fashion, creating a space for collaboration and support. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Integrate technology and wearable devices into fashion apparel to enhance functionality and provide personalized experiences. - **Social Media:** Disruptive innovation opportunity: Develop AI-driven tools that help businesses analyze social media data to target and engage with their desired audience more effectively. - **Fitness:** Disruptive innovation opportunity: Create an online fitness platform that offers personalized workout plans, nutrition guidance, and a supportive community for users to achieve their health goals. ## Related on Trend Hunter - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Fitness Expert Clothing Collections](https://www.trendhunter.com/trends/katherine-mason-for-kinesis.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Ballet-Inspired Altheticwear](https://www.trendhunter.com/trends/en-pointe-collection.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md)