# Quilted Steakhouse Menus Kay Bros Barbecue Branding Exudes a Chargrilled Charm By Amelia Roblin | Published 2011-05-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kay-bros-barbecue-branding References: [notcot.org](http://www.notcot.org/post/40119/) & [tannerglaves](http://www.tannerglaves.com/index.php?/design/kay-bros-barbecue/) Greasy laminated menus dominate the ordering experience at most chophouses, but the look of Kay Bros Barbecue branding has a look as clean-cut as your section of sirloin. Tanner Glaves gave this [restaurant menu](https://www.trendhunter.com/trends/city-barbeque-fall-menu) a classy twist, not satisfied with a menu that allows one to simply wipe [sticky sauce](https://www.trendhunter.com/trends/bachans) off. It has opted for a single, well-formatted page of dishes, typed across a white background and mounted on a simple clipboard. The overall look has a minimalist appeal, with a charming graphic interest imprinted on the back. A fetching criss-cross diamond pattern gives the eatery's image a quilted country appeal, which also suggests the quality and care of home-cooked food. At the same time, this technique serves up Kay Bros Barbecue branding with a reference to cooking meat, as this ornamentation resembles [grill marks on a steak](https://www.trendhunter.com/trends/chargrilled-sirloin-steak). ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 7% | Activity: 3% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Menu Design:** The trend towards minimalist menu design presents an opportunity for businesses to create a clean and modern brand image. - **Quilted Country Appeal:** Quilted country appeal in branding is a disruptive innovation opportunity to evoke a sense of home-cooked food and quality. - **Graphic Imprinting:** The use of graphic imprinting in branding offers businesses a chance to add visual interest and make a memorable impression. ### Sectors Adopting This - **Restaurant Industry:** Restaurants can embrace minimalist menu design and quilted country appeal to attract customers looking for a unique dining experience. - **Hospitality Industry:** Hotels and resorts can incorporate graphic imprinting in their branding to create a visually captivating and memorable guest experience. - **Food Packaging Industry:** Food packaging companies can explore the use of quilted country appeal in packaging design to differentiate their products and attract consumers. ## Related on Trend Hunter - [Edible Meat Menus](https://www.trendhunter.com/trends/meat-menu.md) - [Country Restaurant Brand Refresh](https://www.trendhunter.com/trends/cracker-barrel-rebrand.md) - [Summertime Barbeque Menus](https://www.trendhunter.com/trends/bold-stacked.md) - [BBQ-Specific Grocery Menus](https://www.trendhunter.com/trends/fully-catered-southern-bbq-menu.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Barbecue-Themed Burger Menus](https://www.trendhunter.com/trends/smoky-bbq-menu.md) - [Regionally-Inspired Barbecue Menus](https://www.trendhunter.com/trends/bbq-road-trip.md) - [Regeneratively Raised BBQ Products](https://www.trendhunter.com/trends/thousand-hills.md) - [Signature Smoked Steak Meals](https://www.trendhunter.com/trends/smoked-porterhouse.md)