# Streetwear Video Game Crossovers KAWS Joins Fortnite with the New 'KAWSPEELY' Skin and Accessories By Kanesa D | Published 2022-07-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/kawspeely References: [hypebeast](https://hypebeast.com/2022/7/kaws-fortnite-kawspeely-skin-collaboration-release) & [epicgames](https://www.epicgames.com/fortnite/en-US/home)  [KAWS](https://www.trendhunter.com/trends/kaws-warhol-ut) has journeyed off to the [Fortnite](https://www.trendhunter.com/trends/kaiju-no-8) universe for a new ‘KAWSPEELY’ outfit. The battle royale game offers consumers the opportunity to customize their character with various pop culture and [music-based skins](https://www.trendhunter.com/trends/daft-punk-1), and the new KAWS skin is sure to excite fans of the streetwear brand. The skin is a banana with the KAWS ‘X’ design as the eyes, arriving alongside a ‘KAWS COMPANION Back Bling in GREY DAYS,’ ‘NOIR NIGHTS and default Style,’ a ‘FAR FROM HOME Glider,’ ‘KAWS COMPANION,’ and a ‘RIPE ON TIME Wrap.’ Fortnite will also host a KAWS & Serpentine Hub that features the ‘KAWS NEW FICTION’ art exhibit that the brand recently unveiled in London. Players who wish to visit the Hub can input a special Island code in the game. Image Credit: Epic Games, Inc., KAWS Inc. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 38% | Activity: 21% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Video Game-streetwear Crossovers:** The growing interest in video game and streetwear collaborations creates a new market for products that appeal to both communities. - **Customizable Pop Culture Skins:** The popularity of pop culture skins in games like Fortnite presents opportunities for companies to create their own branded skins for promotional purposes. - **Virtual Art Exhibits in Video Games:** The creation of virtual art exhibits within video games offers a new way for artists and brands to showcase their work and reach new audiences. ### Industries Being Reshaped - **Gaming:** The gaming industry can capitalize on the trend of streetwear collaborations by partnering with fashion brands to create new skins and in-game merchandise. - **Fashion:** Fashion brands can leverage the popularity of video games by creating their own customizable skins and partnering with game developers. - **Art and Design:** The use of virtual exhibits in video games opens up new possibilities for artists and designers to showcase their work and create unique interactive experiences. ## Related on Trend Hunter - [Manga-Inspired Game Collaborations](https://www.trendhunter.com/trends/kaiju-no-8.md) - [Comic Video Game Collaborations](https://www.trendhunter.com/trends/moon-knight-fortnite.md) - [Celebrity Game Crossovers](https://www.trendhunter.com/trends/kim-kardashian-fortnite.md) - [Gaming Skins Updates](https://www.trendhunter.com/trends/balenciaga-fit.md) - [Sportswear-Branded Game Bundles](https://www.trendhunter.com/trends/fortnite-3.md) - [Online Game-Inspired Footwear](https://www.trendhunter.com/trends/crocs-x-fortnite-collection.md) - [Digitally-Collectible Footwear Items](https://www.trendhunter.com/trends/fortnite-kicks.md) - [Quirky Watch Collaborations](https://www.trendhunter.com/trends/timex-and-fortnite.md) - [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md)