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# Streetwear-Inspired Cashmere Blankets
KAWS Launches a Cashmere Blanket with the House of Voltaire

By Kanesa D | Published 2023-01-11 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/kaws-2
References: [hypebeast](https://hypebeast.com/2023/1/house-of-voltaire-kaws-blanket-homeware) & [houseofvoltaire.org](https://houseofvoltaire.org/)

![Streetwear-Inspired Cashmere Blankets](https://cdn.trendhunterstatic.com/thumbs/496/kaws-2.jpeg)

KAWS is working with the [House of Voltaire](https://www.trendhunter.com/trends/house-of-voltaire) to release a limited edition cashmere blanket with KAWS motifs. Images from the ‘KAWS, Confined,’ art release, created for the 2022 editions of [Art Basel](https://www.trendhunter.com/trends/zero-10) and [Frieze Seoul](https://www.trendhunter.com/trends/frieze-la), are included in the collection. Master knitters in Scotland used a double-sided knitting technique to make each blanket. A birds-eye pattern can be seen on one side of the blanket, while the KAWS artwork decorates the other. Each blanket is smooth to the touch, giving it a sumptuous, heavyweight feel.

“This limited edition cashmere blanket produced exclusively for House of Voltaire – the art and design shop within London’s celebrated Studio Voltaire – encapsulates the very best of KAWS’ pervasive oeuvre, transposing the well-known character Mickey Mouse into a 21st-century context,” KAWS commented on the release.

Image Credit: House of Voltaire, [hypebeast](https://hypebeast.com/2023/1/house-of-voltaire-kaws-blanket-homeware), [houseofvoltaire.org](https://houseofvoltaire.org/)

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 65% | Activity: 41% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### Why This Trend Is Growing

- **Luxury Streetwear-style Home Decor:** The fusion of high-end materials and streetwear style in home decor presents an opportunity for luxury brands to tap into new markets and innovate their product lines.
- **Artist Collaborations in Homeware:** More artists are collaborating with homeware brands to create limited edition products, providing a unique and collectible option for consumers and great promotional opportunities for the artists.
- **Double-sided Knitting Technique:** The use of a double-sided knitting technique in the production of high-end cashmere products creates a unique and premium texture, presenting opportunities for innovation and differentiation among luxury brands.

### Industries Being Reshaped

- **Luxury Home Decor:** The introduction of streetwear-inspired homeware products provides a unique opportunity for luxury home decor brands to expand their product lines and capitalize on growing interest in high-end, edgy design.
- **Contemporary Art:** The homeware industry is increasingly collaborating with contemporary artists, offering great promotional opportunities for the artists and providing consumers with unique, collectible pieces.
- **High-end Knitwear:** The use of intricate double-sided knitting techniques adds value and differentiation to high-end knitwear products, presenting opportunities for luxury clothing brands to innovate and create unique textures.

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