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# Minimal Collaborative Basketball Shoes
New Balance Unveils the KAWHI IV Sneaker for the Athlete

By Amy Duong | Published 2024-05-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kawhi-iv
References: [highsnobiety](https://www.highsnobiety.com/p/new-balance-kawhi-grey-day-sneaker-2024/) & [instagram](https://www.instagram.com/newbalancehoops/?utm_source=ig_embed&ig_rid=df63c6ef-b997-4459-8691-7c31056b868d)

![Minimal Collaborative Basketball Shoes](https://cdn.trendhunterstatic.com/thumbs/535/kawhi-iv.jpeg)

[New Balance](https://www.trendhunter.com/trends/kawhi-5) is a longtime partner of Kawhi Leonard and the two present a look at the new KAWHI IV sneaker model. It first debuted in April and this marks the fourth signature sneaker between the two. It comes in a slew of colorway designs.

New Balance Grey also makes an appearance as a timely touch as the shoe is wrapped in a greyscale palette for the annual [Grey Day holiday occurring all month](https://www.trendhunter.com/trends/grey-days-colorway). Additionally, the shoe is formed by stylish materials including crackled details overlapping the engineered mesh base foundation. This creates a textual contrast and a visually captivating finish. Rounding out the shoe is the intentional yellowing to add a vintage flair to the shoe.

Image Credit: New Balance

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 64% | Activity: 49% | Freshness: 24%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Collaborative Athleisure Footwear:** The partnership-driven design approach highlights new opportunities for co-branded product lines in the sportswear market.
- **Greyscale Color Schemes:** The emphasis on monochromatic palettes for special edition releases showcases a growing consumer interest in understated but stylish footwear.
- **Vintage Design Elements:** The incorporation of intentional aging effects in new sneaker designs signals a rising trend towards nostalgia and retro aesthetics in modern fashion.

### Where This Applies

- **Sportswear:** Innovative collaborations between athletes and brands are driving the introduction of unique, high-performance apparel and footwear.
- **Fashion:** The blending of vintage aesthetics with contemporary materials is influencing new collections in the broader apparel and accessories market.
- **Retail:** Limited edition releases tied to specific holidays or events are creating new marketing and sales opportunities within the consumer goods sector.

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