# Butterfly Bug Benches Kawamura Ganjavian Brings Seating to Life with 'Caterpillar' By Jessica Marcel | Published 2010-03-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/kawamura-ganjavian References: [mocoloco](http://mocoloco.com/archives/014663.php) & [studio-kg](http://www.studio-kg.com/caterpillar/) Kawamura Ganjavian is a design group that practically traveled the world before landing in Madrid. One of their newest designs is '[Caterpillar](https://www.trendhunter.com/trends/caterpillar-lounge),' a selection of [seating inspired by the bug](https://www.trendhunter.com/trends/bug-table) with a lot of legs. There are three versions of Kawamura Ganjavian's Caterpillar and each adds an organic feel to whatever space they're in. 'Caterpillar' by Kawamura Ganjavian would be a pretty amazing addition to a garden. If you treat it right, it might even turn into a butterfly. **Implications** - Kawamura Ganjavian is an innovative design group that had seen its fair share of the world prior setting up shop in Madrid. The series captures both [long and narrow benches](https://www.trendhunter.com/trends/torii) alike. The photos seem to challenge the idea that benches represent stability. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 2% | Activity: 15% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Organic Seating:** Innovative seating designs, such as Kawamura Ganjavian's 'Caterpillar,' inspired by organic forms and materials offer a disruptive innovation opportunity for furniture makers. - **Non-traditional Bench Design:** New bench designs like the long and winding 'Caterpillar' offer a disruptive innovation opportunity for outdoor and public space furniture manufacturers. - **Nature-inspired Design:** Incorporating elements of nature to the design of furniture can offer a disruptive innovation opportunity for companies looking to appeal to the growing interest in biophilic design. ### Who This Affects Most - **Furniture:** The furniture industry can explore opportunities in organic materials and nature-inspired designs for seating, such as Kawamura Ganjavian's 'Caterpillar,' to create innovative and unique products. - **Outdoor and Garden Furniture:** Companies in the outdoor and garden furniture industry can explore non-traditional bench designs to offer more options to stylishly accommodate outdoor public spaces. - **Hospitality:** The hospitality industry can incorporate nature-inspired design elements in its furniture, such as organic-shaped seating, to create more innovative and visually-appealing spaces for guests. ## Related on Trend Hunter - [Cocoon-Inspired Bench Designs](https://www.trendhunter.com/trends/gandan-bench.md) - [Cocoon-Like Knitted Chairs](https://www.trendhunter.com/trends/cocoon-chair-1.md) - [Modular Collaboration Stool Designs](https://www.trendhunter.com/trends/butterfly-stool.md) - [Insect-Like Seating Solutions](https://www.trendhunter.com/trends/the-mantis-chair.md) - [Ergonomic Butterfly-Inspired Chairs](https://www.trendhunter.com/trends/wings-chair.md) - [Stackable Flat-Pack Furniture](https://www.trendhunter.com/trends/bug-collection-1.md) - [Insect-Inspired Technical Baggage](https://www.trendhunter.com/trends/metamorphosis-collection.md) - [Origami-Inspired Seating Capsule](https://www.trendhunter.com/trends/origamiinspired-design1.md) - [Elegant Butterfly Chairs](https://www.trendhunter.com/trends/butterfly-chair1.md)