# Anime-Inspired Valentine Looks The Kawaii Valentine Crush by Shameless Maya is Adorable By Meghan Young | Published 2014-02-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kawaii-valentine-crush References: [youtube](http://www.youtube.com/user/shamelessmaya) Shameless Maya, the alias of Toronto-born, New York-based multi-talented artist and [YouTube](https://www.trendhunter.com/trends/dialogue) celebrity Maya Washington, has cooked up a couple of adorable looks for Valentine's Day, which she has dubbed Kawaii Valentine Crush. Embracing [Japanese anime and pop culture](https://www.trendhunter.com/trends/junji-ito-artwork), she dons a few wigs, some cute clothes and transformative makeup to become a cartoon version of herself for the romantic holiday. Complete with an easy-to-follow tutorial, the Kawaii Valentine Crush look is broken down so that women can achieve their own big-eyed appearance for Valentine's Day. Of course, they don't have to go as over-the-top as Shameless Maya has with her bubblegum pink hair and contact lenses. Not to mention her high-pitched voice and obsession with American actor and heartthrob Joseph Gordon-Levitt. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 17% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Anime-inspired Makeup:** Opportunity for cosmetic companies to create anime-inspired makeup products. - **Kawaii Fashion:** Opportunity for clothing companies to create a line of kawaii-inspired clothing for Valentine's Day. - **Anime Cosplay Tutorial:** Opportunity for YouTubers to create anime cosplay tutorials for Valentine's Day. ### Who This Affects Most - **Cosmetics:** Cosmetics companies can target young women who love anime and pop culture, by creating products inspired by anime and Japanese culture. - **Fashion:** Clothing companies can create a line of kawaii-inspired clothing for Valentine's Day to target young women who love anime and pop culture. - **Youtube:** YouTube creators can create makeup and cosplay tutorials that are inspired by anime and Japanese pop culture for Valentine's Day. ## Related on Trend Hunter - [Heart-Themed Makeup Collections](https://www.trendhunter.com/trends/heart-to-get-valentines-day.md) - [Lovable Cartoon Cat Apparel](https://www.trendhunter.com/trends/forever-21-and-sanrio.md) - [Romantic Japanese Snack Boxes](https://www.trendhunter.com/trends/valentines-daythemed1.md) - [Limited-Edition V-Day Snack Boxes](https://www.trendhunter.com/trends/valentines-delights-box.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Captivating Valetine's Day Dresses](https://www.trendhunter.com/trends/petal-pups-latest-valentines-day-collection.md) - [Artist Valentine’s Day Chocolates](https://www.trendhunter.com/trends/flower-valentines-chocolate.md) - [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md)