# Cutesy Spring Shoots 'Kawaii' by Aaron McPolin Captures Cuteness in Eye-Popping Color By Marissa Brassfield | Published 2010-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kawaii-by-aaron-mcpolin References: [behance.net](http://www.behance.net/Gallery/kawaii/375337) & [aaronmcpolin](http://www.aaronmcpolin.com/) I love the way [bright springtime colors](https://www.trendhunter.com/trends/vowels-1) are used in 'Kawaii' by Aaron McPolin. The shoot's title reflects the [Japanese pop culture phenomenon](https://www.trendhunter.com/trends/superflat-animation) that focuses on cuteness, and this childlike innocence is captured beautifully throughout. Cindy Sutton is responsible for the makeup, while the shoot was styled by Leag Granich. Models Natalie Lucas and Kiani Trisna round out the credits for 'Kawaii' by Aaron McPolin. **Implications** - With so many dark and edgy creations on the market today, the need to revert towards innocence is growing. Consumers are seeking out products that feature a [simpler aesthetic](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) in order to forget their responsibilities. Designers could incorporate these classic elements into their products to appeal to a larger audience. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 58% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Simpler Aesthetics:** Consumers are seeking out products that feature a simpler aesthetic in order to forget their responsibilities. - **Childlike Innocence:** The need to revert towards innocence is growing. - **Bright Colors:** Bright springtime colors are being used to capture cuteness. ### Who This Affects Most - **Fashion:** Designers could incorporate these classic elements into their fashion products to appeal to a larger audience. - **Beauty:** Makeup artists could explore the use of simpler, brighter colors to create childlike innocence looks. - **Photography:** Photographers could consider incorporating a simpler aesthetic to capture childlike innocence. ## Related on Trend Hunter - [Cat-Inspired Camera Collections](https://www.trendhunter.com/trends/strawberry-kawaii.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Spring-Themed Toy Collections](https://www.trendhunter.com/trends/mga-entertainment.md) - [Cute-Themed Collectible Bags](https://www.trendhunter.com/trends/sugoi-mart.md) - [Pastel Anime-Themed Fashions](https://www.trendhunter.com/trends/hot-topic-x-cinnamoroll.md) - [Rabbit-Inspired K-Beauty Collections](https://www.trendhunter.com/trends/dearcloud-x-miffy.md) - [Playful Animal-Themed Cotton Candy](https://www.trendhunter.com/trends/fluffee-floss.md)