# Kava Beverage Pop-Ups Kavahana is Leading the Kava Movement with Pop-ups and an Online Shop By Kalin Ned | Published 2023-11-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kava-beverage References: [shop.kavahana](https://shop.kavahana.com/)  The kava beverage has roots in Polynesian cultures. It is made from the roots of the kava plant. The roots are ground into a powder and then mixed with water to create a drink with unique relaxation-inducing properties. [Kavahana](https://www.trendhunter.com/trends/kavahana), LA's emerging beverage pop-up, is leading the Kava movement in North America. The brand, which was founded by Neil Bhatia and Hannah Wilen, recently launched an online shop that sells the brand's Kava Nectar™, opening the doors for more consumers to experience the benefits of the kava beverage. Recognized for its ability to induce relaxation and reduce stress, Kava has become a staple in combating social anxiety and urban stressors. Kavahana aims to elevate its product as a [healthier alternative to traditional drinking](https://www.trendhunter.com/trends/kava-haven). The brand boasts an imaginative menu, featuring items like Matcha Kava, Blue Cloud Kava, Saffron Rose, and Brown Sugar Milk Tea. Image Credit: Kavahana ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 42% | Activity: 56% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Kava Beverage Movement:** Kavahana is leading the movement of introducing the kava beverage to North America through their pop-ups and online shop. - **Psychoactive Drink Experience:** Kavahana's imaginative menu allows consumers to explore the unique psychoactive properties of the kava beverage. - **Healthier Drinking Alternative:** Kavahana aims to position their kava beverage as a healthier alternative to traditional drinking. ### Who This Affects Most - **Beverage:** The kava beverage pop-up trend opens new opportunities for beverage companies to explore the introduction of psychoactive drinks in their menus. - **Hospitality:** The Kava movement creates an opportunity for hospitality businesses to incorporate kava beverage pop-ups and alternative drink options into their offerings. - **Wellness:** The rise of kava beverage as a healthier drinking alternative presents a disruptive innovation opportunity for the wellness industry to promote relaxation and stress reduction. ## Related on Trend Hunter - [Bubbly Kava Beverages](https://www.trendhunter.com/trends/melo.md) - [Relaxation-Inducing Kava Beverages](https://www.trendhunter.com/trends/mitra9-1.md) - [California-Based Non-Alcoholic Bars](https://www.trendhunter.com/trends/kavahana.md) - [Kava-Forward Powdered Mixes](https://www.trendhunter.com/trends/kava-powder-mix.md) - [Nourishing Kava Drinks](https://www.trendhunter.com/trends/kava-drink.md) - [Soda-Inspired Kava-Based Beverages](https://www.trendhunter.com/trends/kavabased-beverages.md) - [Kava-Powered Beverage Partnerships](https://www.trendhunter.com/trends/kavapowered-beverage.md) - [Mood-Improving Botanical Drinks](https://www.trendhunter.com/trends/mitra9.md) - [Kava-Infused Kanna Shots](https://www.trendhunter.com/trends/mango-sunrise-extract-shot.md)