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# Iconic Deli Subscription Services
Katz’s Deli is Now Offering Deliveries of its Famous Foods

By Michael Hemsworth | Published 2018-05-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/katzs-deli
References: [coolmaterial](http://coolmaterial.com/food-drink/katzs-deli-subscription-service/) & [katzsdelicatessen](https://www.katzsdelicatessen.com/shipping/gift-cards-merchandise/subscription-packages.html)

Fans of [Katz’s Deli](https://www.trendhunter.com/trends/pastrami-salad) who don't reside in New York City or the surrounding area will be delighted to hear the news of a new subscription service that has been started by the iconic Lower East Side establishment.

Consumers are able to subscribe to three, six, nine or 12 month packages that will provide a delivery on the second Thursday of each month filled with favorites and [new offerings](https://www.trendhunter.com/trends/sakura-sunset-glow-box). The boxes are filled with enough food for up to six people to enjoy, while the contents will change each month to ensure subscribers can enjoy a variety of different fare every time they receive a new shipment.

The Katz’s Deli subscription service identifies how smaller independent companies and brands are developing new services to keep consumers interested and even expand business reach.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 16% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Deli Subscription Services:** Subscription services for iconic delis like Katz's Deli offer a disruptive innovation opportunity to reach customers outside of their local areas.
- **Monthly Delivery Packages:** The concept of monthly delivery packages for delis provides a disruptive innovation opportunity to create a recurring revenue stream and keep customers engaged.
- **Variety in Food Subscriptions:** Food subscription services that offer a variety of different fare each month present a disruptive innovation opportunity to cater to diverse consumer tastes and preferences.

### Sectors Adopting This

- **Food Subscription Services:** The rise of deli subscription services falls under the broader industry of food subscription services, which presents a disruptive innovation opportunity for businesses to expand their reach and cater to changing consumer needs.
- **Independent Food Brands:** Smaller independent food brands, like iconic delis, can leverage subscription services as a disruptive innovation opportunity to grow their business and engage with a wider customer base.
- **Recurring Delivery Services:** Subscription services that offer recurring deliveries, such as monthly packages from delis, present a disruptive innovation opportunity for industries looking to provide convenient and consistent services to their customers.

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