# Gin-Inspired Pickles Katz's Deli and Hendrick's Gin Brought an April Fool's Day Idea to Life By Laura McQuarrie | Published 2021-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/katzs-deli-and-hendricks-gin References: [foodandwine](https://www.foodandwine.com/news/katzs-deli-hendricks-gin-pickles) & [katzsdelicatessen](http://katzsdelicatessen.com) [Katz's](https://www.trendhunter.com/trends/pastrami-salad) Deli and Hendrick's Gin collaborated for the first time to create gin-inspired pickled cucumbers based on a joke from the gin brand back on April Fool's Day. The non-alcoholic pickles recreate the flavor of Hendrick's with botanicals like whole juniper berries and cubeb berries, which undergo a 72-hour brining process and two steps. Katz's owner Jake Dell says "Ultimately, the key to creating the distinct and balanced taste of the pickles was emphasizing coriander in the brine, a common ingredient in Katz's pickles and Hendrick's Gin." Available online or through the NYC deli for a limited time this fall, the [gin-inspired pickles](https://www.trendhunter.com/trends/limited-time-pickle-pizza) promise to be a treat for fans of Katz's half-sour pickle and Hendrick's Gin, which uses cucumber (the pickle's cousin) in its recipe. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 16% | Activity: 26% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Alcohol-inspired Food:** Opportunity for restaurants and food brands to create alcohol-inspired menu items using non-alcoholic ingredients. - **Limited Time Collaborations:** Opportunity for brands to collaborate on limited time offerings to drive buzz and consumer engagement. - **Botanical Flavor Infusions:** Opportunity for brands to experiment with botanical flavor infusions in food and beverages. ### Industries Being Reshaped - **Restaurant and Hospitality:** Restaurants and hospitality brands can create alcohol-inspired menu items and collaborations. - **Food and Beverage:** Food and beverage brands can experiment with botanical flavor infusions and limited time collaborations to appeal to consumers. - **Marketing and Advertising:** Marketing and advertising agencies can help brands develop unique collaborations and product innovations to generate buzz and drive consumer engagement. ## Related on Trend Hunter - [Gherkin-Infused Gin Spirits](https://www.trendhunter.com/trends/vive-le-cornichon.md) - [Pickle-Flavored Canned Cocktails](https://www.trendhunter.com/trends/spritz-society-pickle-by-claussen.md) - [Gin-Branded Cucumber Restoration](https://www.trendhunter.com/trends/earths-rarest-cucumbers.md) - [Tangy Pickle Hard Seltzers](https://www.trendhunter.com/trends/pickle-hard-seltzer.md) - [High-ABV Pickle Margaritas](https://www.trendhunter.com/trends/big-papa-pickle-margarita.md) - [Pickle Cocktail Pop-Ups](https://www.trendhunter.com/trends/project-pickle.md) - [Ready-to-Mix Powdered Martinis](https://www.trendhunter.com/trends/driest-ever-martini.md) - [Stone Fruit-Flavored Gins](https://www.trendhunter.com/trends/hendricks-grand-cabaret.md) - [Spicy Pickle-Flavored Margarita Cocktails](https://www.trendhunter.com/trends/pickle-margarita.md)