# Vanguard Celeb Covers This Katy Perry Wonderland Cover Story is Couture-Clad By Jana Pijak | Published 2015-05-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/katy-perry-wonderland References: [designscene.net](http://www.designscene.net/2015/05/katy-perry-christian-oita.html) The [Katy Perry Wonderland](https://www.trendhunter.com/trends/hello-kitty-heel) cover story shows off the signer's daring sense of style. The star pulls off two dramatic transformations and poses for three collector's covers. Katy channels a 60s fashionista with bright red locks and also plays the role of a platinum-haired 80s vixen with a short and edgy haircut. Katy Perry is not only a [Covergirl](https://www.trendhunter.com/trends/covergirl-eye-enhancer-3d-mascara) spokesperson but is also the new cover star of Wonderland's Summer 2015 edition. She poses in a couture-clad wardrobe and is captured by photographer Christian Oita's lens. In addition to sporting a myriad of fun wigs by hair stylist Shlomi Mor, Katy also pulls off bleached brows and [dynamic makeup looks](https://www.trendhunter.com/trends/il-pranzo-campaign) by Jake Bailey. Styling for the Katy Perry Wonderland exclusive is courtesy of Danielle Emerson who hand-picks the singer's whimsical garments. In an effort to reach a more diverse demographic, edgy style publications are appealing to mass audiences with the help of mainstream celebrities. Even though Katy Perry is known as a daring fashion fan, her look is taken to new heights with the help of Wonderland's styling team. Image Credit: Christian Oita ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 50% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Daring Fashion Transformations:** The Katy Perry Wonderland cover story showcases the trend of dramatic fashion transformations, presenting opportunities for stylists and fashion brands to push creative boundaries. - **Appealing to Mass Audiences:** Edgy style publications are incorporating mainstream celebrities, like Katy Perry, to expand their reach and attract a wider demographic, creating opportunities for collaborations and cross-promotions. - **Whimsical Couture Wardrobe:** The Katy Perry Wonderland exclusive highlights the trend of whimsical garments in couture fashion, presenting opportunities for designers and fashion houses to create unique, fantastical pieces. ### Sectors Adopting This - **Fashion Styling:** The trend of daring fashion transformations creates opportunities for styling professionals to experiment with bold looks and push boundaries in their work. - **Fashion Publications:** Edgy style publications incorporating mainstream celebrities offer opportunities for these publications to appeal to a wider audience and increase their readership and influence. - **Couture Fashion:** The trend of whimsical garments in couture fashion presents opportunities for fashion designers and houses to showcase their creativity and create unique, show-stopping pieces. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Whimsically Witchy Cosmetic Collections](https://www.trendhunter.com/trends/kiss-wickedinspired-collection.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Cartoon-Honoring High Heels](https://www.trendhunter.com/trends/hello-kitty-heel.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Cat-Inspired Luxury Accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Pop Star-Approved Valentine's Campaigns](https://www.trendhunter.com/trends/kate-spade-x-madison-beer.md) - [Edgy 90s-Style False Lashes](https://www.trendhunter.com/trends/kiss-lash-couture-rebel-collection.md)