# Pop Star Smartphone Concerts Katy Perry Windows Phone 7 Launch Puts on a Free Performance By Summer Luu | Published 2010-11-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/katy-perry-windows-phone References: [freshnessmag](http://www.freshnessmag.com/2010/11/08/windows-phone-7-launch-concerts-ny-katy-perry-sf-maroon-5/) & [microsoft](http://www.microsoft.com/windows/windows-7/) Last month in New York, [Microsoft](https://www.trendhunter.com/trends/webbased-store) unveiled their new Windows Phone 7 mobile device and to celebrate there will be a Katy Perry Windows Phone 7 concert. The concert also features the popular band Maroon 5 who will perform in San Francisco and both concerts are [free to the public](https://www.trendhunter.com/trends/gaad-concert). This awesome live marketing campaign will hopefully woo the young and fun music- fans as Microsoft tries to compete in the smartphone market. Nevertheless, how could you not love the free Katy Perry Windows Phone 7 concert? ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Free Concert Marketing:** The trend of hosting free concerts as a marketing campaign to attract a specific target audience. - **Celebrity Endorsements:** The trend of partnering with popular celebrities to promote a product or brand. - **Competition in Smartphone Market:** The trend of intense competition among smartphone companies to gain market share. ### Who This Affects Most - **Mobile Devices:** Disruptive innovation opportunities include leveraging celebrity endorsements and unique marketing strategies to stand out in the competitive smartphone market. - **Music and Entertainment:** Disruptive innovation opportunities include utilizing free concerts as promotional events for products or brands. - **Marketing and Advertising:** Disruptive innovation opportunities include exploring creative ways to collaborate with celebrities and leverage their influence for product promotion. ## Related on Trend Hunter - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md) - [Concert-Centric Makeup Activations](https://www.trendhunter.com/trends/shimmer-studio-by-sephora.md) - [App-Assistive Concert Discoveries](https://www.trendhunter.com/trends/concert-discovery-feature.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Concert Ticket Scavenger Hunts](https://www.trendhunter.com/trends/hot-seats.md) - [Pink Socialite Smartphones](https://www.trendhunter.com/trends/razr-plus-1.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md)