# Glam Popstar Farm Photoshoots The Katy Perry Vogue Magazine Feature Depicts a Chic Day on the Farm By Laura McQuarrie | Published 2013-06-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/katy-perry-vogue-magazine References: [style.mtv](http://style.mtv.com/2013/06/18/katy-perry-vogue-photos/) & [vogue](http://www.vogue.com/magazine/article/beauty-and-the-beat-katy-perrys-first-vogue-cover/) The [Katy Perry](https://www.trendhunter.com/trends/hello-kitty-heel) Vogue Magazine photoshoot shows the popstar's natural beauty in a couture version of a day at the farm. This is the first time the songstress has been featured on the cover of Vogue magazine, and it is quite a departure from her usual look. Onstage, Katy Perry is usually dressed and styled with bold shades of candy colors and kitschy fashions. Photographer Annie Leibovitz captures a grown-up and chic side of Katy, showing her in gorgeous gowns from [Valentino](https://www.trendhunter.com/trends/alessandro-micheles), [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign) and Blumarine. The romantic red dresses and delicate floral prints embrace a decadent ranch style, as demonstrated with Katy luxuriously lounging on hay bales. The shoot was set up on the San Ysidro Ranch in Southern California's wine country, a favorite destination of celebrities for relaxing. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 71% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Romantic Ranch Style:** Creating high fashion looks with a vintage farm twist for a luxurious and comfortable lifestyle. - **Natural Beauty Couture:** Combining organic farm elements with elegant high-end fashion to create a new aesthetic. - **Celebrity Home Life Fashion:** Emerging fashion that brings high-end fashion into the everyday lifestyle of celebrities on a budget. ### Who This Affects Most - **Fashion Industry:** Creating a new market segment and design approach for high-end fashion with a rural life aesthetic. - **Photography Industry:** Producing new and unique editorial styles by combining luxury fashion with farm and ranch environments. - **Tourism Industry:** Providing celebrities and their fans with high-end luxurious farm visits and photo opportunities. ## Related on Trend Hunter - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cartoon-Honoring High Heels](https://www.trendhunter.com/trends/hello-kitty-heel.md) - [Pop Star-Approved Valentine's Campaigns](https://www.trendhunter.com/trends/kate-spade-x-madison-beer.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Singer-Curated Moodboards](https://www.trendhunter.com/trends/etsy-and-kacey-musgraves.md) - [Detailed Filmic Fashion Publications](https://www.trendhunter.com/trends/barbie-the-world-tour.md)