# Retro Pop Star Videos Katy Perry's 'This Is How We Do' Video is a Visual Treat By Vasiliki Marapas | Published 2014-08-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/katy-perry-this-is-how-we-do References: [time](http://time.com/3065339/katy-perry-this-how-we-do-video/) & [youtube](https://www.youtube.com/watch?feature=player_detailpage&v=7RMQksXpQSk) Katy Perry's 'This is How We Do' video is everything you'd expect from the self-proclaimed California Girl, and more. [Colorful wigs](https://www.trendhunter.com/trends/acidic-bonding-concentrate), campy costumes and vivid graphics pepper this visually intriguing art-pop film. When she's not stirring up controversy over cultural appropriation, Perry is really good at what she does. As TIME magazine writes, "Perry is one of the most consistent pop stars around when it comes to matching her [ear candy with eye-catching visuals](https://www.trendhunter.com/trends/the-life-of-a-showgirl), so if this is really how she do, she should do it more often." If you're in the mood for an upbeat summer jam, both song and video are super infectious, and they're also best enjoyed with a [frosty cocktail](https://www.trendhunter.com/trends/glitter-pop-lemonade) by the pool. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Art-pop Visuals:** Disruptive innovation opportunity: Creating visually intriguing music videos that combine art and pop culture. - **Colorful Wigs:** Disruptive innovation opportunity: Developing innovative wig designs and technologies for use in fashion and entertainment. - **Campy Costumes:** Disruptive innovation opportunity: Designing and producing unique and exaggerated costumes for performances, parties, and events. ### Sectors Adopting This - **Music Entertainment:** Disruptive innovation opportunity: Integrating virtual reality and interactive elements into live music performances for an immersive and engaging experience. - **Fashion:** Disruptive innovation opportunity: Incorporating LED technology and flexible materials into clothing designs for interactive and customizable fashion experiences. - **Entertainment Events:** Disruptive innovation opportunity: Creating immersive and interactive event experiences through the use of mixed reality technologies and interactive installations. ## Related on Trend Hunter - [Celebrity-Inspired Cartoon Heels](https://www.trendhunter.com/trends/katy-perry-1.md) - [Singer Soda Music Videos](https://www.trendhunter.com/trends/so-good.md) - [Pizza-Themed Music Videos](https://www.trendhunter.com/trends/lucha-little.md) - [Pop Culture Candy Packaging](https://www.trendhunter.com/trends/album-art-packaging.md) - [Rose-Flavored Canned Apéritifs](https://www.trendhunter.com/trends/de-soi-1.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Animated Pop Revival Shows](https://www.trendhunter.com/trends/paris-pups.md) - [Fur-Adorned Celebrity Figurines](https://www.trendhunter.com/trends/doja-cat-1.md) - [Culture-Inspired Dolls](https://www.trendhunter.com/trends/katseye-and-monster-high.md)