# Sushi Leotards Katy Perry's Fishy Outfit at MTV Video Music Awards Japan By Ayman | Published 2009-06-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/katy-perry-sushi-leotard-mtv-video-music-awards-japan References: [daylife](http://www.daylife.com/search/photos/1/grid?q=katy) Not to let Lady Gaga get all the attention with her outlandish outfits, fellow singer Katy Perry wowed the crowed at the MTV Video Music Awards Japan 2009 with a [sushi-inspired outfit](https://www.trendhunter.com/trends/stan-onigiri-purse). Katy Perry sported another striking piece on the red carpet of the event: a black and white peacock-inspired dress. The MTV Video Music Awards Japan 2009 took place on May 30 at Saitama Super Arena in Saitama, which is north of Tokyo. **Implications** - The proliferation of Japanese cuisine in North America has made it become a pop culture staple. As such, consumers can readily identify with [sushi imagery](https://www.trendhunter.com/trends/sushi-bakes) and are readily willing to buy goods associated with it. Corporations may consider using sushi-inspired prints and designs in wares to attract consumers into buying their products. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 75% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Japanese-inspired Fashion:** The popularity of Japanese culture and cuisine has influenced the fashion industry, creating opportunities for sushi-inspired prints and designs in clothing and accessories. - **Pop Culture Food References:** Foods like sushi have become iconic symbols in pop culture, providing opportunities for incorporating food-related imagery into various consumer goods and marketing campaigns. - **Expression Through Outlandish Outfits:** Celebrities like Katy Perry use unconventional fashion choices to make a statement and garner attention, inspiring potential disruptive innovation in the fashion industry. ### Where This Applies - **Fashion:** The fashion industry can explore incorporating sushi-inspired prints, Japanese-inspired designs, and outlandish outfits to attract new customers and tap into the popularity of Japanese culture. - **Food and Beverage:** Food and beverage companies can embrace the sushi craze by creating merchandise and packaging with sushi-themed designs, capitalizing on its pop culture status. - **Entertainment and Music:** The entertainment and music industries can leverage the appeal of outlandish outfits and pop culture references, creating collaborations and merchandise that resonate with fans and generate buzz. ## Related on Trend Hunter - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Celebrity-Inspired Cartoon Heels](https://www.trendhunter.com/trends/katy-perry-1.md) - [Cartoon-Transformed Algae Exhibits](https://www.trendhunter.com/trends/hello-kitty-and-algae.md) - [Pink Plant-Based Sushi Rolls](https://www.trendhunter.com/trends/plant-based-sushi-roll.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Cartoon-Honoring High Heels](https://www.trendhunter.com/trends/hello-kitty-heel.md) - [Glow-in-the-Dark Sushi Bars](https://www.trendhunter.com/trends/glow-in-the-dark-sushi-bar.md) - [Pink-Hued Cancer Awareness Sushis](https://www.trendhunter.com/trends/pink-sushi-rolls.md) - [Wafer Chocolate Pizzas](https://www.trendhunter.com/trends/handy-melts-sweet-and-sour-strawberry.md)