# Purr-fect Celeb Perfumes Katy Perry 'Purr' Fragrance Ad is Feline Frisky By Summer Luu | Published 2010-10-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/katy-perry-purr-fragrance References: [news.style](http://news.style.com/view_rss/1076539/) & [stylelist](http://www.stylelist.com/2010/10/15/katy-perry-purr-perfume-ad-singer-bares-her-curves-in-skintight/) The Katy Perry 'Purr' fragrance ad is this pop singer's [first perfume scent](https://www.trendhunter.com/trends/pure-passion-perfume) to be debuted soon for its November launch. Promoting the theme of the 'Purr' bottle, Katy Perry looks frisky dressed in a whimsical pink and purple latex catsuit complete with a tail. On all fours, Katy Perry plays up the kitty-cat part with a big ball of pink yarn. Be on the lookout for the [catty Katy Perry](https://www.trendhunter.com/trends/summer-mink) 'Purr' fragrance ad, soon to take over billboards, national print ads and new media. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 64% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Celebrity Fragrances:** As celebrities continue to create their own fragrances, there is an opportunity for disruptive innovation in the perfume industry to create unique and personalized scents. - **Whimsical Advertising:** The use of playful and imaginative advertising, like Katy Perry's 'Purr' fragrance ad, provides an opportunity for disruptive innovation in advertising and campaign creation. - **Novelty Packaging:** With the rise of novelty and themed packaging, there is an opportunity for disruptive innovation in the fragrance packaging industry to create distinct and memorable perfume bottles. ### Who This Affects Most - **Fragrance:** As celebrities increasingly enter the fragrance industry, there is an opportunity for disruptive innovation in perfume creation, marketing, and packaging. - **Beauty:** The beauty industry is constantly evolving with the introduction of new and unique products, providing opportunities for disruptive innovation in product development and marketing. - **Fashion:** The fashion industry is becoming more intertwined with the beauty industry, providing opportunities for disruptive innovation in the way these industries collaborate to create distinctive, themed products and advertising campaigns. ## Related on Trend Hunter - [Floral Celebrity-Made Fragrances](https://www.trendhunter.com/trends/cosmic-20.md) - [Catnip-Infused Fragrances](https://www.trendhunter.com/trends/lynx-with-catnip.md) - [Celebrity-Inspired Cartoon Heels](https://www.trendhunter.com/trends/katy-perry-1.md) - [Pet-Inspired Perfumes](https://www.trendhunter.com/trends/velvetail-perfumes.md) - [Sensory Cat Food Campaigns](https://www.trendhunter.com/trends/purradise.md) - [Skin-Inspired Socialite Scents](https://www.trendhunter.com/trends/cosmic-kylie-jenner.md) - [Extra-Fragrant Cat Foods](https://www.trendhunter.com/trends/whiskas-aromatic-selection.md) - [Alluring Signature Fragrances](https://www.trendhunter.com/trends/pure-passion-perfume.md) - [Luxury Fragrance Launches](https://www.trendhunter.com/trends/maison-francis-kurkdjians-kurky.md)