# Fierce Popstar Fragrance Ads Unleash a Wild Side with the Luscious Katy Perry Killer Queen Scent By Nicole Ballantyne-Choo | Published 2013-09-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/katy-perry-killer-queen References: [billboard](http://www.billboard.com/articles/columns/the-hook/5687329/katy-perry-releases-killer-queen-perfume) & [hollywoodlife](http://hollywoodlife.com/2013/08/20/katy-perry-killer-queen-commercial-perfume-ad-video/) To promote her fourth studio album, the pop sensation has released the Katy Perry [Killer Queen perfume](https://www.trendhunter.com/trends/fleur-majesty-rose-royale). This fragrance was made with the [fierce, confident woman](https://www.trendhunter.com/trends/feminine-empowerment) in mind who isn't afraid to rebel and stand her ground. Instead of just having a print ad, Katy Perry is part of a [30-second ad](https://www.trendhunter.com/trends/radical-essence) to embody the message of the perfume. The commercial begins with the singer looking like a young and unhappy Marie Antoinette. At one point she decides she doesn't want to look like that and she cuts off the corset and rips off the beehive wig to reveal her gorgeous black locks and a seductive red dress. The ad ends with the line "own the throne" which Katy is suggesting that wearers own their lives and do what they want. To tie in with the commercial, the design of the bottle is an intense red and looks like a royal jewel. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 40% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Popstar-branded Fragrances:** More popstars will launch their own perfume lines accompanied by captivating ads to connect with consumers - **Interactive Ad Campaigns:** Brands will create ads that feature interactive elements or personalized experiences for a more customized approach - **Empowerment Messaging:** Fragrance ads will continue to feature messaging that empowers and inspires women to be confident and assertive ### Where This Applies - **Fragrance & Perfume:** Innovative packaging designs and strategic collaborations with celebrities will attract a younger demographic to the fragrance industry - **Marketing & Advertising:** New technologies and platforms will enable marketers to create more immersive and engaging ads across various channels - **Entertainment & Media:** Popstars will continue to leverage their platforms to promote their own brands, products and services beyond their music careers ## Related on Trend Hunter - [Captivating Cherry Fragrances](https://www.trendhunter.com/trends/juliette-has-a-gun-juliette.md) - [Floral Celebrity-Made Fragrances](https://www.trendhunter.com/trends/cosmic-20.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Feminine Empowerment-Focused Perfumes](https://www.trendhunter.com/trends/feminine-empowerment.md) - [Skin-Inspired Socialite Scents](https://www.trendhunter.com/trends/cosmic-kylie-jenner.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Villain Inspired Fragrance Lines](https://www.trendhunter.com/trends/disney-villains-2.md)