# Trackable Designer Fashion Trucks Kat's Closet Offers an App to Let Loyal Consumers Stay in Touch By Joey Haar | Published 2017-03-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/kats-closet References: [laduenews](http://www.laduenews.com/style/features/kat-s-closet-brings-the-style-to-you/article_48ee232c-554d-504c-9493-1a6a4fa78803.html) & [katscloset.net](https://www.katscloset.net/) When people talk about fast fashion, Kat's Closet isn't usually the type of business they have in mind. Rather than offering a brick-and-mortar retailer for her designer clothing, Kat Fish, the owner and operator of Kat's Closet, brings her clothing on the road by way of a truck — like a food truck, but for fashion. In order to keep customers coming to the truck's various locations, there's also a [Kat's Closet app](https://www.trendhunter.com/trends/closetiq). The app lets consumers track where the truck is or where it will be on a given day. Further, it includes a [loyalty program](https://www.trendhunter.com/trends/depop-outfits) built into it, through which consumers can get special deals, alerts, and information about any upcoming events hosted by the [fashion truck](https://www.trendhunter.com/trends/walmart-style-tour). Kat's Closet is based out of St. Louis, and it tours throughout the year. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 48% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Mobile Fashion Retailing:** Opportunity for fashion retailers to adapt to a mobile retail model in order to increase accessibility and interaction with customers. - **Location-based Services:** Opportunity for businesses to utilize location-tracking technology to create a personalized experience for customers. - **In-app Loyalty Programs:** Opportunity for businesses to increase customer loyalty through the use of loyalty programs within a mobile application. ### Where This Applies - **Fashion:** Mobile fashion retailing through the use of trucks and location-based services can provide increased accessibility and convenience for customers. - **Mobile App Development:** Opportunity for mobile app developers to provide innovative features for location-based services and in-app loyalty programs. - **Food Trucks:** Food truck operators can diversify their offerings and increase revenue streams by incorporating mobile fashion retailing into their business models. ## Related on Trend Hunter - [Localized Boutique Shopping Apps](https://www.trendhunter.com/trends/boutique-shopping-apps.md) - [Early-Access Shopping Apps](https://www.trendhunter.com/trends/jcrew-app.md) - [Virtual Clothing Designers](https://www.trendhunter.com/trends/pocket-styler-studio.md) - [Mobile Try-On Tours](https://www.trendhunter.com/trends/mobile-tryon-tour.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Digital-First Denim Brands](https://www.trendhunter.com/trends/true-religion-2.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Collaboration Retailer Bus Tours](https://www.trendhunter.com/trends/shein-x-klarna-in-pink-we-trust.md)