# Pill-Popping Photo Shoots Katinka Merchan Depicts a Prescription Medication Addict By Marissa Brassfield | Published 2010-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/katinka-merchan References: [behance.net](http://www.behance.net/Gallery/becky-hitchmans-relief-style-photographs/419505) These [relief-style photographs](https://www.trendhunter.com/trends/still-life-1) by Katinka Merchan depict a female who appears to be addicted to [prescription medication](https://www.trendhunter.com/trends/glowing-relief). This pill-popper is so ready for her next fix that the giant tabs protrude from her lips like crooked teeth. It's a beautiful series, if a bit bizarre. Katinka Merchan's portfolio is chock-full with features that play on [drugs, mental illness and addiction](https://www.trendhunter.com/trends/out-of-orifice). After you see more of these relief-style photos, check out her portfolio on the left for more. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 43% | Activity: 34% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Mental Health Awareness:** The depiction of addiction and mental health in art and media can prompt awareness and advocacy efforts. - **Controversial Art:** Challenging societal norms and conventions through provocative artwork can create buzz and spark important conversations. - **Alternative Healing Methods:** Conversations surrounding addiction can inspire innovation in the development of new treatments and therapies. ### Who This Affects Most - **Pharmaceuticals:** Addressing addiction and the over-reliance on medication can lead to opportunities for pharmaceutical companies to develop alternative options. - **Art and Entertainment:** Controversial and thought-provoking art has the power to influence popular culture and shape societal conversations. - **Mental Health Services:** Increased mental health awareness can lead to the development of new and innovative services and treatments. ## Related on Trend Hunter - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Chewing Gum Medication](https://www.trendhunter.com/trends/medgum.md) - [Contraceptive-Themed Press-Ons](https://www.trendhunter.com/trends/chillhouse-x-opill.md) - [Friendly Medication Dispenser Units](https://www.trendhunter.com/trends/mymemo-pill-dispenser.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Design-Led Pill Organizers](https://www.trendhunter.com/trends/the-stylish-pill-box.md) - [Countertop Pill Organizers](https://www.trendhunter.com/trends/m7-pill-organizer.md) - [Raunchy Anime-Inspired Exhibitions](https://www.trendhunter.com/trends/manuela-soto-sosa.md) - [See-Through Medical Device Concepts](https://www.trendhunter.com/trends/cyberpunk-inhaler.md)