# Delicious All-Natural Banana Chips Katie's Food Co.'s Vegan Banana Crisps Come in Four Flavors By Riley von Niessen | Published 2020-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/katies-food-co References: [katiesfoodco](https://www.katiesfoodco.com/) & [instagram](https://www.instagram.com/katiesfoodco/) UK start-up [Katie's Food Co.](https://www.trendhunter.com/trends/pasta-bake-entrees) is looking to revolutionize snacking with its new Banana Crisps—a [healthier alternative to traditional chips](https://www.trendhunter.com/trends/caulitos) that are 100% natural, [vegan](https://www.trendhunter.com/trends/snacklins-range-of-crisps), and completely free of both dairy and gluten. Katie Grennall, the brand's founder, decided to venture into the industry after noticing a gap in the market for delicious and functional options for health-conscious consumers. With this in mind, she went to work developing great-tasting chips that provide a slow energy release and provide a full serving of fruit. The Banana Crisps are offered in four flavors, which include Thai Sweet Chilli, Mixed Herb, Salt & Vinegar, and Himalayan Salt. Katie's Food Co.'s products can be found online, as well in-stores from a variety of participating retailers. Image Credit: Katie's Food Co. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 37% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Healthy Snacking:** The trend towards healthier snacking options presents an opportunity for innovative companies like Katie's Food Co. to offer natural and vegan alternatives to traditional chips. - **Functional Food:** Functional snacks that provide additional benefits, such as slow energy release and a serving of fruit, tap into the demand for convenient yet nutritious options. - **Plant-based Alternatives:** The rise of veganism and the increasing popularity of plant-based diets create a space for disruptive innovation in the snack industry, where companies like Katie's Food Co. can capitalize with their all-natural, plant-based banana chips. ### Industries Being Reshaped - **Healthy Snack Market:** Katie's Food Co. can disrupt the healthy snack market by offering delicious and functional options that cater to health-conscious consumers seeking natural and vegan alternatives. - **Functional Food Industry:** By providing banana chips that offer a slow energy release and a serving of fruit, Katie's Food Co. can tap into the functional food industry and meet the demand for nutritious yet convenient snacks. - **Plant-based Food Sector:** As part of the plant-based food sector, Katie's Food Co.'s all-natural, vegan banana chips can disrupt the market by offering a tasty and guilt-free alternative to traditional chips. ## Related on Trend Hunter - [Nutrient-Dense Plantain Snacks](https://www.trendhunter.com/trends/bamba-foods-plantain-chips.md) - [Seasoned Plantain Chip Debuts](https://www.trendhunter.com/trends/chiquita-1.md) - [Seasoned Branded Plantain Snacks](https://www.trendhunter.com/trends/chiquita-plantain-chips.md) - [Crispy Clean-Label Potato Chips](https://www.trendhunter.com/trends/christies-chips.md) - [Crispy Tomato-Based Snacks](https://www.trendhunter.com/trends/tomato-chips.md) - [Dipped Frozen Banana Bites](https://www.trendhunter.com/trends/real-banana-bites.md) - [Convenient Banana Bread-Flavored Snacks](https://www.trendhunter.com/trends/banana-bread-granola.md) - [One-Ingredient Fruit Snacks](https://www.trendhunter.com/trends/crispy-crunchy-pineapple-slice-chips.md) - [BBQ-Flavored Carrot Crisps](https://www.trendhunter.com/trends/dirt-kitchen-snacks.md)