The Katie Perry Victoria's Secret Show ensembles were big, bold and bright. One of the fashion pieces she adorned that was most of note during her epic performances was her whimsical headpiece.
The neat hat was swirly and resembled the title of the hit song she sang while wearing it, "Firework." The Katie Perry Victoria's Secret Show performance was not to be missed for many reasons (her unique headpiece was just one of them).
Implications - Consumers that demand products that are unique and dynamic are looking to stand apart from the rest of the buyers' market. Due to the overflow of subversive imagery and fashion, shoppers have to go to extremes to stand out. Businesses that are looking to cater to this group of people don't need to worry about aesthetics -- just making a bold statement.
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