# Playful Provocative Photography The Natalie Archer by Katie Kaars Photo Shoot is Unhinged and Fun By Jordan Sowunmi | Published 2011-08-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/katie-kaars References: [fashionising](http://www.fashionising.com/pictures/s--Natalie-Archer-by-Katie-Kaars-11419-1.html) & [katiekaars](http://www.katiekaars.com/) The Natalie Archer-Katie Kaars editorial is the perfect example of how a shoot that blends elements of uninhibited fun with [subtle sex appeal](https://www.trendhunter.com/trends/velvet-heat) can become instantly significant. Natalie Archer is an Aussie model represented by [Chic Model Management](https://www.trendhunter.com/trends/pche-mirage). This collaboration with Katie Kaars is one of Archer's first major opportunities. Katie Kaars is an accomplished Sydney-born, London-based photographer who has amassed an impressive client list over the last seven years, including Esquire, Warner Music, Sony BMG, and Atlantic Records. In the Natalie Archer-Katie Kaars editorial, Archer is seductive, playful, and alluring. Her gorgeous blonde hair and fresh face are a boon to the camera. My favorite shot in the series features Archer in a bath tub, her foot and arm extended far away from her body, a big, toothy grin on her face. The shot perfectly encapsulates the spirit of the shoot -- wild, free, and sexy. **Implications** - A company that wants to generate immediate brand awareness would be wise to invest in [overtly sexual advertising](https://www.trendhunter.com/trends/o-positiv-health). This draws attention from consumers, critics of the ad's sexual content, and a controversy seeking media. All three are key components in raising your immediate company profile. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Sexual Advertising:** Investing in overtly sexual advertising can generate immediate brand awareness and media attention. - **Playful Photography:** Blending elements of fun and sex appeal in a photography shoot can create a significant impact. - **Natural and Fresh-looking Models:** Models with fresh faces and natural beauty are becoming increasingly popular in the fashion industry. ### Industries Being Reshaped - **Fashion and Beauty:** The fashion and beauty industry can benefit from using natural-looking models and playful photography to create a significant impact. - **Advertising and Marketing:** Advertising and marketing companies can leverage overtly sexual advertising to generate immediate brand awareness and media attention for their clients. - **Media and Entertainment:** Media and entertainment companies can capitalize on controversial advertising campaigns that feature provocative photography to attract viewership and generate buzz. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Sex-Positive Art Collections](https://www.trendhunter.com/trends/carne-bollente-3.md)