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# Recycled Tire Jackets
The Kathmandu Epiq SE Jacket is Made from Fulgar's Q-CYCLE Yarn

By Laura McQuarrie | Published 2024-10-15 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/kathmandu-epiq-se
References: [yahoo](https://www.yahoo.com/lifestyle/won-t-believe-kathmandu-jacket-100000075.html) & [kathmanduoutdoor](https://www.kathmanduoutdoor.com/)

![Recycled Tire Jackets](https://cdn.trendhunterstatic.com/thumbs/548/kathmandu-epiq-se.jpeg)

The [Kathmandu](https://www.trendhunter.com/trends/kathmandus-aw25-heritage-collection) Epiq SE puffer jacket is a special edition of the New Zealand-based outdoor brand's heritage puffer jacket and it helps to keep wearers warm, dry and comfortable with recycled plastic waste, including end-of-life car tires.

This new jacket reinvents the brand's Epid puffer and promises to deliver as much warmth as the original but with a more modern design and more sustainable features. The jacket's fabric is constructed from [Fulgar's](https://www.trendhunter.com/trends/reformations-second-swim-drop) Q-CYCLE yarn, which incorporates [recycled post-consumer waste](https://www.trendhunter.com/trends/unifi), including car tires.

This durable, water-repellant jacket boasts 600-fill power duck insulation and other details like an adjustable hood, hem and internal stretch cuffs to lock out the cold air, plus a stuff sack for ease of packing.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 54% | Activity: 63% | Freshness: 29%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Recycled Material Apparel:** Enhanced focus on sustainability in fashion by utilizing post-consumer waste such as car tires in the production of outdoor jackets.
- **Eco-friendly Insulation:** Adoption of innovative materials like recycled plastic waste and duck insulation to produce warm, high-performance jackets.
- **Modern Sustainable Design:** Integration of modern aesthetic elements with sustainable fabrics to cater to eco-conscious consumers in the outdoor apparel market.

### Where This Applies

- **Outdoor Apparel:** Revamping traditional outdoor clothing with advanced, eco-friendly materials such as Fulgar's Q-CYCLE yarn to meet market demand for sustainability.
- **Recycled Fiber Manufacturing:** Growth in the market for recycled fibers that repurpose end-of-life products like car tires into versatile and durable yarns for garment production.
- **Sustainable Fashion:** Increased consumer interest in sustainably made fashion items prompting brands to innovate with recycled and environmentally friendly materials.

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