# Giving Tumors as Revenge Katherine Heigl's Emmy Snub Punishment By Bianca | Published 2008-07-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/katherine-heigls-emmy-snub-tumor-greys-anatomy References: [canada](http://www.canada.com/montrealgazette/news/arts/story.html?id=2a9f2aa2-f678-4db6-802d-b889ff4aa901) Katherine Heigl, 29, says she withdrew herself from receiving an Emmy her Grey's Anatomy role because she doesn't feel she deserves it. "I did not feel that I was given the material this season to warrant an Emmy nomination and in an effort to maintain the integrity of the academy organization, I withdrew my name from contention," Katherine Heigl said of her role as Dr. Isobel "Izzie" Stevens on Grey's Anatomy. Now the writers -- and Shonda Rhimes, the show's producer -- want revenge. Apparently in the new season, Katherine Heigl's character will discover she has a [brain tumor](https://www.trendhunter.com/trends/athena-helmet). "It's their way of screwing with her," Us mag said. "She won't know whether she's going to live or die." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 96% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Celebrity Drama Trends:** Opportunities for disruptive innovation in the entertainment industry to create new and engaging storylines for TV shows and movies based on celebrity drama and scandals. - **Vengeful Plot Trends:** Opportunities for disruptive innovation in the TV and film industry to create vengeful and dramatic plots that capture the audience's attention and raise ratings. - **Realistic Illness Storylines Trends:** Opportunities for disruptive innovation in the entertainment industry to create realistic and emotionally captivating storylines by incorporating real and common illnesses into TV shows and movies. ### Who This Affects Most - **Entertainment Industry:** Opportunities for disruptive innovation in the entertainment industry to create immersive and provocative storylines that connect with the audience on a deeper level. - **Medical and Healthcare Industries:** Opportunities for disruptive innovation in the medical and healthcare industries to increase awareness and understanding of various illnesses and diseases, as well as provide support and resources for those affected. - **Psychology and Mental Health Industries:** Opportunities for disruptive innovation in the psychology and mental health industries to use TV and media as a platform to raise awareness and reduce stigma about mental health, illness, and treatment options. ## Related on Trend Hunter - [Romantic Allergy Medication Campaigns](https://www.trendhunter.com/trends/astepro-allergy-campaign.md) - [2000s TV Series Cocktails](https://www.trendhunter.com/trends/21seeds-serving-summer-campaign.md) - [Candid Mother's Day Cards](https://www.trendhunter.com/trends/mothers-day-card-collection.md) - [Revived Anime Sequences](https://www.trendhunter.com/trends/yukis-revenge.md) - [Drama-Series-Inspired SPF Campaigns](https://www.trendhunter.com/trends/vaseline-x-the-white-lotus.md) - [Writer's Strike-Supporting Campaigns](https://www.trendhunter.com/trends/wga-writers-strike.md) - [Celebrity-Backed Injectable Campaigns](https://www.trendhunter.com/trends/xeomin.md) - [Actress-Backed Retail Giveaways](https://www.trendhunter.com/trends/target-circle-holiday-giveaway.md) - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md)