# Lifeguard Fashion for Awareness Katharine Hamnett 'Save The Sea' Tee By mediterranean | Published 2008-07-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/katharine-hamnett-save-the-sea References: [vogue](http://www.vogue.co.uk/news/daily/080703-katharine-hamnetts-baywatch-tshir.aspx) & [ejfoundation.org](http://www.ejfoundation.org/shop) Well known for her [political t-shirts](https://www.trendhunter.com/trends/willy-chavarria-2) and ethical business philosophy, British fashion designer Katharine Hamnett has turned to the iconic TV show Baywatch for inspiration in her retro "save the sea" [charity range](https://www.trendhunter.com/trends/stop-shop-bags). Hamnett's range of organic cotton lifeguard theme t-shirts is a collaboration with the [Environmental Justice Foundation](https://www.trendhunter.com/trends/natural-baby-sunscreen) to raise awareness of the damage that illegal fishing does to the sea. "The Environmental Justice Foundation is one of my favourite NGO's, small but incredibly high profile - gets the job done with unparalleled efficiency, makes the most incredibly effective use of very small budgets and punches weigh above its weight," said Hamnett. The T-shirts are available for £40 with all proceeds going directly to the charity. Check out the gallery for a close up of the designs and some pictures from the Baywatch inspiration. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 54% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Fashion:** Opportunity for fashion brands to focus on ethical and sustainable practices in the industry. - **Cause-driven Marketing:** Brands can align with specific causes to raise awareness and support charities through their products or promotions. - **Retro-inspired Design:** A market for nostalgic designs and collaborations that tap into popular TV shows or cultural icons. ### Sectors Adopting This - **Fashion:** Fashion brands can explore sustainable materials, ethical manufacturing, and cause-driven marketing to engage consumers. - **Charity/nonprofit:** Charities and nonprofit organizations can collaborate with fashion brands to raise awareness and funding for their causes. - **Entertainment:** The entertainment industry can leverage its iconic TV shows or cultural content to inspire collaborations and merchandise opportunities. ## Related on Trend Hunter - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md) - [Charitable Clothing Relaunches](https://www.trendhunter.com/trends/virgin-atlantic-sweater.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Reality TV Show Collections](https://www.trendhunter.com/trends/dumbgood.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Post-Surgery Friendly Swimwear](https://www.trendhunter.com/trends/prettylittlething-and-girlvscancer.md) - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md)