# Functional Flavorful Snack Bars Kate’s Real Food Bars Boast a Blend of Complex Carbohydrates By Michael Hemsworth | Published 2021-07-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kates-real-food-bars References: [theawesomer](https://theawesomer.com/kates-real-food-bars/629995/) & [katesrealfood](https://katesrealfood.com/) The [Kate’s Real Food Bars](https://www.trendhunter.com/trends/organic-plantbased-protein-bars) are a flavorful yet functional lineup of snacks from the brand that will provide active individuals with a way to stay fueled when partaking in their favorite activities. The bars are crafted with a nutritious blend of whole foods including oats, crispy brown rice, fruit and nut butters. The bars maintain a soy-free, gluten-free and GMO-free recipe. The Kate’s Real Food Bars come in packs of 12 and are focused on offering an alternative to the many [nutrition bars](https://www.trendhunter.com/trends/kind-protein-max) presently on the market that maintain an unappealing flavor profile that's either too bland or too sweet. The bars speak to the increased demand for [all-natural snacks](https://www.trendhunter.com/trends/kodiak-products) as consumers seek to enjoy real foods in convenient formats. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 89% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Functional Snacks:** Opportunity to create snacks that offer nutrition and a purpose for active individuals. - **Natural Flavors:** Opportunity to appeal to the growing trend towards all-natural snacks in convenient formats. - **Complex Carbohydrates:** Opportunity to market products that use nutrient-dense ingredients such as oats, crispy brown rice, fruit and nut butters. ### Who This Affects Most - **Snack Food:** Opportunity to innovate on the traditional nutrition bar with a focus on natural, functional ingredients. - **Health and Wellness:** Opportunity to introduce healthy alternatives to traditional snack foods in line with the trend towards natural and functional products. - **Fitness:** Opportunity to provide active individuals with products that support their health and fitness goals, while offering both flavor and nutrition. ## Related on Trend Hunter - [Organic Plant-Based Protein Bars](https://www.trendhunter.com/trends/organic-plantbased-protein-bars.md) - [Nutty Oat-Rich Protein Bars](https://www.trendhunter.com/trends/peanut-butter-cup-protein-bar.md) - [Peanut Brownie Protein Snacks](https://www.trendhunter.com/trends/peanut-butter-brownie-protein-bar.md) - [Fall Health Food Bars](https://www.trendhunter.com/trends/pumpkin-spice-snack-bar.md) - [Unbaked Four-Ingredient Snack Bars](https://www.trendhunter.com/trends/eattoheal-real-food-bars.md) - [Minimally Processed Snack Bars](https://www.trendhunter.com/trends/fruit-nut-bar.md) - [Nutritional Nut-Powered Snack Bars](https://www.trendhunter.com/trends/house-of-macadamias.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md) - [Satiating Soft-Baked Bars](https://www.trendhunter.com/trends/hearty-bars.md)