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# Food Packaging Fashion
Katell Gelebart Upcycles Used Packaging into Cool Clothing

By Michael Hines | Published 2010-10-12 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/katell-gelebart
References: [odditycentral](http://www.odditycentral.com/pics/the-food-packaging-fashion-of-katell-gelebert.html) & [artdecodesign](http://www.artdecodesign.com/recycle/About_Katell.php)

Katell Gelebart is taking [eco-friendly clothing](https://www.trendhunter.com/trends/c-collection) to new heights with her food packaging fashions. Katell Gelebart has created dresses, aprons, and jackets out of packets of pasta and cat food bags.

My favorite piece here has to be the packets of pasta jackets. At first glance it looks like any other jacket you'd see in stores, but a closer inspection reveals the brand name Barilla plastered all over it as well as weights and nutrition facts. Check out the gallery above to see Katell Gelebart's amazing food packaging fashion.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 42% | Activity: 47% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Upcycled Fashion:** Disruptive innovation opportunity: Creating clothing and accessories from unconventional materials like food packaging.
- **Eco-friendly Clothing:** Disruptive innovation opportunity: Developing sustainable clothing options that reduce waste and promote environmental consciousness.
- **Branded Fashion:** Disruptive innovation opportunity: Collaborating with brands to create unique clothing pieces that showcase their packaging and brand identity.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Introducing sustainable and unconventional materials into traditional fashion manufacturing processes.
- **Packaging:** Disruptive innovation opportunity: Exploring alternative uses for food packaging materials and incentivizing recycling or upcycling initiatives.
- **Sustainable Lifestyle:** Disruptive innovation opportunity: Creating a market for eco-friendly products and encouraging consumers to adopt more sustainable lifestyles.

## Related on Trend Hunter

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- [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md)
- [Combinational On-the-Go Food Packaging](https://www.trendhunter.com/trends/beltur-go.md)
