# Graphic Printed Backdrops Kate Spade Spring Summer 2012 'Musical Chairs' Campaign is Punchy By Katherinev123 | Published 2012-02-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kate-spade-spring-summer-2012 References: [sassisamblog](http://sassisamblog.com/2012/02/02/kate-spades-musical-chairs-inspired-springsummer-2012-campaign) & [katespade](http://www.katespade.com/) Out of all the [spring fashion campaigns](https://www.trendhunter.com/trends/contemporary-femininity) I've seen so far, I have to say that the Kate Spade Spring Summer 2012 campaign is by far my favorite. With a touch of rock 'n' roll, it's filled with eye-catching black and white graphic prints that are punctuated by shots of hot pink and fluorescent orange -- really, what's not to love? But perhaps the real reason I love this campaign so much is because it's styled by Brad Goreski (who shot to fame through Rachel Zoe but is now a mega stylist in his own right). Goreski has expertly styled the ladies in this shoot, which is playfully titled 'Musical Chairs.' (You'll have to [watch the commercial](https://www.trendhunter.com/trends/gap-and-parker-posey) to see the models actually play the game.) The [bold graphic floral prints](https://www.trendhunter.com/trends/stephen-sprouse) that decorate the walls, floors, bed spread, shoes and dresses in the Kate Spade Spring Summer 2012 campaign are designed by Florence Broadhurst, an Australian artist. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Graphic Prints in Fashion Campaigns:** Incorporating graphic prints in fashion campaigns can be a disruptive innovation opportunity in the industry, especially when creatively incorporating non-traditional designs. - **Celebrity Stylists in Fashion Shoots:** Collaborations with famous stylists can elevate a brand's fashion shoots, as they can inject their signature styles to the campaign aesthetic and increase buzz around the brand. - **Art-inspired Fashion Prints:** Art-inspired fashion prints can create a unique visual experience for consumers, which may differentiate the brand from competitors and increase consumer loyalty. ### Industries Being Reshaped - **Fashion:** The fashion industry can use graphic prints in their campaigns, collaborate with celebrity stylists, and incorporate art-inspired designs to create innovative and captivating campaigns. - **Art and Creatives:** Artists can work with fashion brands to create bespoke prints and designs that add a unique visual appeal to their collections and campaigns. - **Retail and E-commerce:** Retailers and E-commerce platforms can leverage the power of famous stylists to curate collections that appeal to consumers, increasing sales and brand awareness. ## Related on Trend Hunter - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md) - [Pop Star-Approved Valentine's Campaigns](https://www.trendhunter.com/trends/kate-spade-x-madison-beer.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)