# Feminine Touchscreen Smartwatches The Kate Spade Scallop Blends Elegance and Technology By Justin Lam | Published 2018-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kate-spade-scallop References: [digitaltrends](https://www.digitaltrends.com/watch-reviews/kate-spade-scallop-touchscreen-review/) & [katespade](https://www.katespade.com/products/scallop-touchscreen-smartwatch/KST2005.html) Fullscreen smartwatches generally feature masculine designs, forcing women to turn to hybrid smartwatch designs, but the Kate Spade Scallop smartwatch offers up a full-sized touchscreen with an elegant [feminine design](https://www.trendhunter.com/trends/casio-gshock-gmap2125w6a). The watch currently operates on [Google's](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3) Wear OS and is the first smart timepiece with a touchscreen to be released by the brand. Unlike the majority of female-focused smartwatches, the Kate Spade Scallop ditches extravagant or sporty designs for something more minimalist and elegant. The rose gold color scheme gives the watch distinct character but manages to keep flashiness down. The case comes in at 42mm and 9mm in thickness, while the strap elegantly accentuates the scalloped face. Internally, the watch is powered by a [Snapdragon](https://www.trendhunter.com/trends/google-pixel-watch-5) Wear 2100 processor and packs 4GB of internal storage. The display has a 390 x 390-pixel resolution and is presented on a 1.19-inch AMOLED display. As mentioned before, the watch runs using Google Wear OS and because of this, can easily be paired with any Android phone for notifications and custom faces. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 59% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Feminine Smartwatch Design:** The Kate Spade Scallop smartwatch demonstrates the demand for elegant and minimalist designs tailored specifically for women. - **Full-sized Touchscreen Smartwatches:** The release of the Kate Spade Scallop smartwatch marks a shift towards full-sized touchscreen functionality in women's smart timepieces. - **Integration with Wear OS:** The use of Google's Wear OS in the Kate Spade Scallop smartwatch highlights the trend of seamless integration with Android phones. ### Who This Affects Most - **Fashion Accessories:** The demand for feminine smartwatch designs creates an opportunity for the fashion accessories industry to cater to women's tech fashion preferences. - **Wearable Technology:** The emergence of full-sized touchscreen smartwatches presents a disruptive innovation opportunity for the wearable technology industry to expand its offerings for women. - **Mobile Technology:** The integration of Google's Wear OS in smartwatches like the Kate Spade Scallop highlights the potential for growth and innovation within the mobile technology industry. ## Related on Trend Hunter - [Sporty Feminine Smartwatch Models](https://www.trendhunter.com/trends/garmin-lily-2-active.md) - [Cellular Synthetic Sapphire Smartwatches](https://www.trendhunter.com/trends/xiaomi-watch-5.md) - [Chic Cushion-Shaped Smartwatches](https://www.trendhunter.com/trends/samsung-galaxy-watch.md) - [Design-Driven Smartwatch Models](https://www.trendhunter.com/trends/pebble-round-2.md) - [Durable Low-Cost Smartwatches](https://www.trendhunter.com/trends/samsung-galaxy-watch-fe.md) - [Descriptive Wearable Concepts](https://www.trendhunter.com/trends/pebble-time-2.md) - [Powerful Customization-Focused Smartwatches](https://www.trendhunter.com/trends/skagen-falster-6.md) - [Stylish Sensor-Packed Smartwatches](https://www.trendhunter.com/trends/huawei-watch-gt4.md) - [Visually Striking Watch Designs](https://www.trendhunter.com/trends/honor-watch.md)