# Shoppable Christmas Commercials This Kate Spade Christmas Ad Stars an Inventive Anna Kendrick By Laura McQuarrie | Published 2014-11-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kate-spade-christmas References: [adsoftheworld](http://adsoftheworld.com/media/tv/kate_spade_the_waiting_game) & [katespade](http://www.katespade.com/) A charming Anna Kendrick stars in this Kate Spade Christmas commercial, experiencing the unfortunate event of being locked out of her apartment in the cold winter months. The 'Waiting Game' commercial shows a variety of things that Kendrick does to keep herself entertained, which includes everything from bursting into festive holiday songs to playing dress up, taking to her dog and [cracking into the alcohol](https://www.trendhunter.com/trends/aviation-gin-commercial). While several phone calls to what must be her landlord seem to prove useless, Kendrick finally thinks of a way that her [Kate Spade purchases](https://www.trendhunter.com/trends/kate-spade-and-target) can be truly functional to get her out of the bind. From faux fur leopard coats to sunglasses and glittery card holders, the video serves as a clever way to show off the [holiday collection](https://www.trendhunter.com/trends/holiday-your-way) with a funny and relatable skit—plus, it's shoppable. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 14% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Shoppable Holiday Commercials:** More holiday commercials will become shoppable, integrating commerce seamlessly into entertainment. - **Innovative Product Placement:** Brands can explore innovative product placement tactics in shoppable commercials. - **Interactive Advertising:** Shoppable commercials will evolve into more interactive advertising experiences, creating a deeper engagement level with the consumer. ### Where This Applies - **Fashion Retail:** Fashion retailers can explore shoppable commercial opportunities for their holiday collections. - **Marketing and Advertising:** Marketing and advertising agencies can incorporate shoppable commercials as a new advertising strategy for brands. - **Film and TV Production:** Film and TV production companies can develop shoppable commercials into a new form of entertainment. ## Related on Trend Hunter - [Pop Star-Approved Valentine's Campaigns](https://www.trendhunter.com/trends/kate-spade-x-madison-beer.md) - [Actress-Approved Christmas Ads](https://www.trendhunter.com/trends/actressapproved-christmas-ads-adjoa-andoh-plays-mrs-claus-in-boots-ad-the-c.md) - [Shoppable Commercial Series](https://www.trendhunter.com/trends/add-to-heart.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Christmas Romcom Grocer Movies](https://www.trendhunter.com/trends/waitrose-the-perfect-gift.md) - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Christmas Retail Delivery Campaigns](https://www.trendhunter.com/trends/debenhams-delivered-campaign.md) - [Blockbuster Shopping Campaigns](https://www.trendhunter.com/trends/black-friday-ad.md)