# Food Influencer-Inspired Miniature Collectibles MGA Entertainmen Partners with Kate Norkeliunas By Kalin Ned | Published 2025-04-28 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/kate-norkeliunas References: [globenewswire](https://www.globenewswire.com/news-release/2025/04/28/3069079/0/en/TikTok-s-Favorite-Foodie-Kate-Norkeliunas-Teams-Up-with-MGA-s-Miniverse-to-Launch-Make-It-Mini-From-Scratch-The-Collectible-You-Make-Yourself.html)  [MGA Entertainment](https://www.trendhunter.com/trends/mini-food) has tapped into the viral appeal of miniature collectibles with its new [Make It Mini](https://www.trendhunter.com/trends/miniverse-make-it-mini-spaces) From Scratch™ line and a fresh partnership with popular [TikTok](https://www.trendhunter.com/trends/masterchef-mini-brands) food creator Kate Norkeliunas (@Kate). The collaboration effectively merges DIY crafting with the social media-driven obsession for tiny, hyper-detailed food replicas. This latest addition to the Miniverse™ brand builds on the success of its existing miniature collectibles, which have amassed over 4 billion TikTok views. Each $9.99 mystery capsule contains miniature ingredients and tools — from mixing bowls and rolling pins to cake mix boxes — that users assemble into tiny desserts like confetti cake, espresso pie, and choco-pistachio cupcakes before letting them air-dry for display. Kate Norkeliunas is known for her humorous "big daddy bites" food content, and her presence in the partnership with MGA Entertainment is sure to add a playful twist, as she introduces "lil baby bites" in her promotional video. Image Credit: MGA Entertainment ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 63% | Freshness: 39% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **DIY Crafting Embrace:** The fusion of DIY crafting and miniature collectibles opens innovative channels for hands-on, creative experiences tailored to digital consumers. - **Social Media Collectibles:** Viral social media trends fuel demand for collectibles that engage audiences through interactive and shareable experiences. - **Hyper-realistic Miniature Replicas:** Hyper-detailed miniature food replicas captivate enthusiasts by pushing the boundaries of realism in collectible items. ### Sectors Adopting This - **Toy Manufacturing:** Toy manufacturers can capitalize on rising consumer interest in interactive collectibles driven by social media influence. - **Social Media Marketing:** Social media marketing thrives as brands collaborate with influencers to create buzzworthy content that integrates product innovations. - **DIY and Craft Supplies:** The DIY and craft supplies industry has an opportunity to diversify product offerings with kits that align with popular social media trends. ## Related on Trend Hunter - [Miniature Baking Collectibles](https://www.trendhunter.com/trends/mini-food.md) - [DIY Food Collectibles](https://www.trendhunter.com/trends/miniverse-make-it-mini-from-scratch.md) - [Festive Baking Miniatures](https://www.trendhunter.com/trends/miniverse-make-it-mini-food-holiday-series.md) - [Miniature Baby Collectibles](https://www.trendhunter.com/trends/miniverse-make-it-mini-real-baby.md) - [Functional Mini Cosmetics](https://www.trendhunter.com/trends/make-it-mini-makeup.md) - [Cartoon Cafe Collectibles](https://www.trendhunter.com/trends/miniverse-make-it-mini-food-hello-kitty.md) - [Miniature Cooking Collectibles](https://www.trendhunter.com/trends/masterchef-mini-brands.md) - [Interactive Collectible Games](https://www.trendhunter.com/trends/make-it-mini.md) - [Miniature Collectible Campaigns](https://www.trendhunter.com/trends/worlds-smallest.md)