# Backseat Sensuality Campaigns Kate Moss' YSL Perfume Ad is Steamy By Katherinev123 | Published 2009-09-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kate-moss-ysl References: [fashionising](http://www.fashionising.com/pictures/b--Kate-Moss-sensual-for-YSL-2108.html) & [backseatcuddler](http://backseatcuddler.com/2009/09/02/kate-moss-stars-in-racy-ysl-perfume-ad-pics-video) Guess who’s the star of Yves Saint Laurent’s [sexy new fragrance ad](https://www.trendhunter.com/trends/dior-addict-1)? None other than Kate Moss. Kate Moss’ [YSL](https://www.trendhunter.com/trends/libre-berry-crush) ad for the fashion house’s Parisienne perfume is definitely on the steamy side. In the ad, Moss is shown in the backseat of a taxi getting hot and bothered as she fantasizes about a rendevous with a mystery man. The rendevous is on a bed of [satin roses](https://www.trendhunter.com/trends/eva-green) and Parisienne perfume bottles. The Parisienne fragrance is described to be a perfume “of ultra femininity, warmed by the imprint of the man who brushed against her…” So it smells kind of a like a guy? ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 74% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Sensual Advertising:** Companies in the fashion and beauty industries can capitalize on the trend of provocative and steamy advertising campaigns. - **Celebrity Endorsements:** The use of famous models and actors in fragrance and cosmetic advertising can attract attention and create a buzz around a product. - **Fragrance Descriptions:** Fragrance companies can experiment with unconventional and intriguing scent descriptions to stand out from competitors and appeal to consumers looking for unique fragrances. ### Industries Being Reshaped - **Fashion:** Fashion companies can use sensual advertising to promote their clothing lines and create an image of sophistication and glamour around their brand. - **Beauty:** Beauty companies can benefit from celebrity endorsements and steamy advertising campaigns, which can draw attention to their products and increase sales. - **Fragrance:** Fragrance companies can differentiate themselves by developing unique scent descriptions and using provocative advertising to capture the attention of consumers and stand out in a crowded market. ## Related on Trend Hunter - [Evocative Unisex Fragrances](https://www.trendhunter.com/trends/ysl-beauty-muse.md) - [Subtly Sweet Unisex Fragrances](https://www.trendhunter.com/trends/muse-by-ysl.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Feminine Empowerment-Focused Perfumes](https://www.trendhunter.com/trends/feminine-empowerment.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Bold Fragrance Campaign Films](https://www.trendhunter.com/trends/the-scent-elixir.md) - [Alluring Signature Fragrances](https://www.trendhunter.com/trends/pure-passion-perfume.md) - [Captivating Summer Fragrances](https://www.trendhunter.com/trends/guess-iconic-eau-de-parfum.md)