# Pouffy Perm Photoshoots Kate Moss Channels 80s Style for September Issue of W Magazine By Rachel | Published 2009-08-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kate-moss-w-magazine References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/08/w-september-kate-moss-in-prada-by-mert-marcus/) & [wmagazine](http://www.wmagazine.com/w/welcome) For the September 2009 issue of W Magazine, supermodel Kate Moss graces the cover in super-sized hair that reminds us all of the hairstyle that once was - the perm. The W Magazine issue with Kate Moss not only features the [wild hair](https://www.trendhunter.com/trends/main-character-hair), though it’s prominent, there are also coats and [glittery dresses](https://www.trendhunter.com/trends/give-gloss-campaign) that shine with the retro glow of the 80s. Take a look at some of the pictures of the Kate Moss W Magazine cover above. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 69% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Retro Fashion:** Disruptive innovation opportunity: Creating clothing lines that incorporate 80s-inspired styles and modern trends. - **Nostalgia Marketing:** Disruptive innovation opportunity: Developing advertising campaigns that target consumers who long for the nostalgia of past eras. - **Vintage Hairstyles:** Disruptive innovation opportunity: Offering salon services that specialize in recreating popular hairstyles from previous decades. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introducing new clothing designs that blend retro styles with contemporary fashion. - **Advertising:** Disruptive innovation opportunity: Incorporating nostalgic elements in marketing strategies to resonate with consumers seeking a blast from the past. - **Beauty:** Disruptive innovation opportunity: Launching hair salons or services that specialize in vintage-inspired hairstyles, catering to customers seeking a unique and nostalgic look. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Ultra-Femme Phone Accessories](https://www.trendhunter.com/trends/wildflower-cases.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Edgy 90s-Style False Lashes](https://www.trendhunter.com/trends/kiss-lash-couture-rebel-collection.md) - [Ultra-Performing Mousse Sets](https://www.trendhunter.com/trends/designme-x-framar.md) - [Revived Nostalgic Puffer Jackets](https://www.trendhunter.com/trends/iconic-puffer-jacket.md) - [Fashion-Branded Press-On Nails](https://www.trendhunter.com/trends/impress-x-kate-spade.md)