# Bed-Headed Lookbooks Kate Moss 'Valisere Lingerie' Ads Bring In-the-Sack Styles to Daylight By Summer Luu | Published 2010-10-23 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/kate-moss-valisere-lingerie References: [highsnobette](http://www.highsnobette.com/news/2010/10/21/kate-moss-for-valisere-lingerie/) & [fashiongonerogue](http://fashiongonerogue.com/kate-moss-valisere-lingerie-2010-campaign-gui-paganini/) Looking at the photo shoot’s set of a brightly lit bedroom, the Kate Moss 'Valisere Lingerie' ad campaign makes this supermodel look angelic in the morning’s sun -- but not without a hint of sex kitten style. With looks of simple sweetness in a fresh white tee matched with [floral baby-bottom briefs](https://www.trendhunter.com/trends/love-lemons) or [racy lace undergarments](https://www.trendhunter.com/trends/lorette-springsummer-collection), Kate Moss looks sultry and classy. The Kate Moss 'Valisere Lingerie' ads make [lazing around in bed](https://www.trendhunter.com/trends/lazy-daze-collection) look so good at every hour of the day. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Lingerie Fashion Shoots:** New trend of lingerie fashion shoots showcasing models in bed-like settings. - **Daytime Intimate Apparel:** Growing trend of promoting lingerie as comfortable and fashionable daytime wear. - **Sex Kitten Style:** Emerging trend of embracing a seductive yet classy style in lingerie campaigns. ### Who This Affects Most - **Fashion Photography:** Opportunity for fashion photographers to explore creative concepts that incorporate bedroom settings. - **Intimate Apparel:** Opportunity for lingerie brands to market their products as versatile and suitable for daytime wear. - **Advertising and Marketing:** Opportunity for advertisers and marketers to tap into the sex kitten trend and create compelling campaigns for lingerie brands. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Cozy Holiday Loungewear Collections](https://www.trendhunter.com/trends/breakfast-in-bed-collection.md)