# Hazy Fashion Videos Kate Moss Topshop Video Brings Back Boho-Chic By Tiana Reid | Published 2010-05-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kate-moss-topshop-video References: [graziadaily](http://www.graziadaily.co.uk/fashion/archive/2010/05/18/kate-moss-topshop.htm) & [topshop](http://www.topshop.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=19551&storeId=12556&categoryId=74921&langId=-1&top=Y) The Kate Moss [Topshop](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk) video is reminiscent of Raquel Zimmermann's boogie-down to Lady Gaga's Poker Face. Makes sense, since SHOWstudio's Nick Knight was the director behind both of the projects. Thanks to angelic lighting and the soundtrack 'Be Brave' by The Strange Boys (which was personally selected by Moss), the Kate Moss Topshop video is more hippie than Gaga, much like both Moss's [Spring/Summer 2010 Topshop collection](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) and her personal style. **Implications** - You'll get a glimpse into the fabulous collection about to hit Topshop stores this season. Kate looks positively breathtaking and the clothes showcased will definitely stir some excitement in any fashionista eager to get started on her summer shopping. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 30% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What Makes This Trend Stand Out - **Boho-chic Fashion:** There is a trend of incorporating bohemian style in fashion videos, presenting an opportunity for fashion brands to create videos showcasing their latest boho-chic designs. - **Personalized Soundtracks:** Using a personalized soundtrack in fashion videos is a growing trend that provides an opportunity for music streaming services to partner with fashion brands. - **Fashion Collection Previews:** The trend of creating fashion videos to showcase upcoming collections presents an opportunity for fashion brands to generate excitement and hype around their new collections. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage the boho-chic fashion and personalized soundtrack trends to create captivating promotional videos for their new collections. - **Music Streaming:** Music streaming services can collaborate with fashion brands to provide personalized soundtracks for fashion videos, showcasing their library and enhancing the brand's visual elements. - **Digital Marketing:** Digital marketing agencies can partner with fashion brands to create compelling fashion videos that attract young fashionistas and build hype around upcoming collections, presenting an opportunity for increased audience engagement and revenue. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md)