# Mega-Branded Models Kate Moss Launches Fashion Venture With Topshop Owner By Rachel | Published 2009-07-15 | World Source: Trend Hunter, https://www.trendhunter.com/trends/kate-moss-simon-cowell-topshop References: [luxist](http://www.luxist.com/2009/07/14/kate-moss-to-sign-80-million-deal-with-simon-cowell/) & [topshop](http://www.topshop.com) Kate Moss knows an opportunity when she sees one and this is a big one. The [model turned business woman](https://www.trendhunter.com/trends/molly-sims-yse-beauty) is teaming up with Philip Green and Simon Cowell on a new business. Philip Green not a familiar name? Yeah, he’s the guy who owns [Topshop](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk)! Kate Moss will be making about $80 million on the deal with Simon Cowell and Philip Green - not bad for a day's work. The three will be starting a [new entertainment group](https://www.trendhunter.com/trends/uniqlo-taps-cate-blanchett) and Kate Moss will direct the style of the brand. Until her new company and its style are unveiled, you can take a look at Kate’s style in the gallery above. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 48% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [World News](https://www.trendhunter.com/worldnews) ## Key Themes ### Key Themes Behind This Trend - **Branded Entertainment:** The launch of a new entertainment group by Kate Moss, Philip Green and Simon Cowell offers disruptive innovation opportunities in branded entertainment. - **Celebrity Branding:** Kate Moss partnering with Topshop owner Philip Green offers disruptive innovation opportunities in celebrity branding. - **Fashion Collaboration:** The partnership of Kate Moss and Topshop owner Philip Green offers disruptive innovation opportunities in fashion collaboration. ### Where This Applies - **Fashion:** Kate Moss partnering with Topshop owner Philip Green offers disruptive innovation opportunities in the fashion industry. - **Entertainment:** The launch of a new entertainment group by Kate Moss, Philip Green and Simon Cowell offers disruptive innovation opportunities in the entertainment industry. - **Marketing and Advertising:** Kate Moss and Topshop owner Philip Green's partnership offers disruptive innovation opportunities in the area of marketing and advertising. ## Related on Trend Hunter - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Ultra-Femme Phone Accessories](https://www.trendhunter.com/trends/wildflower-cases.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md) - [Co-Designed Leopard Lingerie](https://www.trendhunter.com/trends/skims-1.md) - [Celebrity Brand Ambassadorships](https://www.trendhunter.com/trends/uniqlo-taps-cate-blanchett.md)