# Basement Trysts Kate Moss Plays Sex Kitten for Just Cavalli Fall 2009 Campaign By Marissa Brassfield | Published 2009-08-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kate-moss-just-cavalli-fall-2009 References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/08/campaign-kate-moss-for-just-cavalli-fall-2009/) & [robertocavalli](http://www.robertocavalli.com/welcome.do) Kate Moss plays a sultry [sex kitten](https://www.trendhunter.com/trends/big-bang-watch) for Just Cavalli’s Fall 2009 campaign. The ad shoot takes place in a basement, where Kate Moss and a young male look like they’re up to no good. We’ve seen a number of [ad campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) that highlight the naughtier side of life, from [scandalous debauchery](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) to secret trysts. Check out more images of Kate Moss in Just Cavalli’s Fall 2009 campaign above, and keep clicking for more hot shoots. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 89% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Naughty Ad Campaigns:** Disruptive innovation opportunity: Design provocative and scandalous ad campaigns to capture attention and create buzz. - **Basement Settings:** Disruptive innovation opportunity: Explore the use of unconventional settings like basements for photo shoots and ad campaigns to create intrigue and excitement. - **Sultry Sex Kittens:** Disruptive innovation opportunity: Utilize models and personalities who embody a sultry and mysterious persona in ad campaigns to appeal to a specific target audience. ### Sectors Adopting This - **Fashion Advertising:** Disruptive innovation opportunity: Integrate provocative and unconventional elements into fashion advertising to challenge traditional norms and stand out in a saturated industry. - **Photography:** Disruptive innovation opportunity: Experiment with unique and unexpected settings for photo shoots to create images that grab attention and leave a lasting impression. - **Beauty and Personal Care:** Disruptive innovation opportunity: Develop products and marketing campaigns that tap into the allure and mystery of the sultry sex kitten persona to attract a specific consumer segment. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)