# Kate Moss gets image lift from Virgin Mobile By Fashion Spy | Published 2005-12-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kate-moss-gets-image-lift-from-virgin-mobile References: [news.agendainc](http://news.agendainc.com/mt-agenda/content/archives/2005/12/kate_moss_gets.html) & [iht](http://www.iht.com/articles/2005/12/21/yourmoney/moss.php) Proving that you can never let a little coke addiction get you down, Kate Moss is BACK! With Virgin Mobile. > "It's a familiar pattern: A celebrity is caught in a compromising position, is humiliated, suffers career damage and lies low for a while - then returns to the public arena to revamp a tarnished image. > Joining the likes of Paris Hilton and Hugh Grant, the British model Kate Moss is set to take a big step in her image rehabilitation this week. Moss, 31, who was photographed while apparently using cocaine in a London recording studio in September, will try to revive her career in a [self-deprecating commercial](https://www.trendhunter.com/trends/people-will-talk) for Virgin Mobile, the [cellphone company](https://www.trendhunter.com/trends/skinny-mobile) owned by Richard Branson. > In the 40-second spot, which is to be shown starting Saturday, Moss is relaxing at home, making tea, when she receives a cellphone call from her agent, excitedly saying he has found a perfect contract for her. As it turns out, the agent is calling from a Virgin Mobile store and is talking about a cellphone contract, not a modeling job. A voice intones: "Virgin Mobile. One contract worth keeping." - Herald Tribune ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 75% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Image Rehabilitation Marketing:** There is a disruptive innovation opportunity for companies to specialize in helping celebrities revamp their tarnished image through creative marketing strategies. - **Self-deprecating Commercials:** Companies can capitalize on the trend of using self-deprecating humor in commercials to engage with audiences and create a relatable image. - **Celebrity Endorsements:** The endorsement of celebrities, even those with controversial pasts, can be a powerful marketing tool for companies to enhance their brand image. ### Who This Affects Most - **Marketing and Advertising:** The marketing and advertising industry can adapt its strategies to cater to the growing need of celebrities seeking image rehabilitation. - **Film and Television Production:** Film and television production companies can explore the trend of creating self-deprecating commercials that resonate with audiences. - **Brand Management and PR:** Companies specializing in brand management and public relations can leverage celebrity endorsements as a way to boost their clients' reputations. ## Related on Trend Hunter - [Ultra-Femme Phone Accessories](https://www.trendhunter.com/trends/wildflower-cases.md) - [Celebrity-Starring Skincare Ads](https://www.trendhunter.com/trends/peter-thomas-roth-1.md) - [Actress-Approved Tea Break Commercials](https://www.trendhunter.com/trends/pure-leaf-tea-break.md) - [Celeb-Backed Refreshment Ads](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [AI Customer Campaigns](https://www.trendhunter.com/trends/tilly-norwood.md)