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# Female Hailing Men's Magazines
Kate Moss Covers the First Men’s Magazine in 17 Years

By Seçil Soytürk | Published 2013-08-05 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/kate-moss-by-esquire-uk
References: [imageamplified](http://www.imageamplified.com/2013/08/esquire-uk-kate-moss-in-in-the-flesh-by-craig-mcdean-katy-england-september-2013-wwwimageamplifiedcom-image-amplified.html) & [esquire](http://www.esquire.co.uk/women/esquire-girls/4477/kate-moss-esquire-shoot/)

Kate Moss picked the British edition of the men’s fashion and style publication, Esquire UK, for her first appearance on the front of a men's magazine in 17 years. The star was shot by British fashion photographer Craig McDean and styled by her friend Katy England. The longtime model starlet is pictured in a sexy and figure-flaunting [sheer body suit](https://www.trendhunter.com/trends/calvin-klein-shapewear) with well-placed gemstones and also in a [menswear-inspired tuxedo jacket](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) on the cover.

Editor Alex Bilmes' commented on why Kate Moss was chosen for the cover, saying that she has,“a uniquely British figure” – perfect for the ‘Made In Britain’ issue.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 76% | Activity: 53% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Female-centered Men's Magazines:** Publishing men's magazines with a female focus on subjects such as fashion, lifestyle, and entertainment highlights the increasing interest in appealing to a wider and more diverse audience.
- **Celebrity Collaborations in Men's Magazines:** Magazines featuring high-profile celebrities like Kate Moss not only increase readership but also create opportunities for partnerships and collaborations with celebrity brands.
- **Gender-neutral Fashion Trends:** Featuring Kate Moss in a menswear-inspired tuxedo jacket suggests a growing trend towards gender-neutral fashion, highlighting the appeal of clothing that is not limited to specific genders.

### Sectors Adopting This

- **Media and Publishing:** The success of female-centered men's magazines like Esquire UK could inspire the creation of similar publications and strategies in the media and publishing industry.
- **Fashion and Apparel:** Collaborations between fashion icons like Kate Moss and men's clothing brands could be a trend within the fashion and apparel industries, and could lead to the creation of gender-neutral clothing lines.
- **Advertising and Marketing:** Partnering with celebrities like Kate Moss for advertising campaigns could prove to be a highly effective marketing strategy, particularly for companies and brands that are aiming to target a more diverse audience.

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