# Maple Leaf Royal Hats Kate Middleton Dazzles in a Red Lock and Co. Hatters Piece on Canada Day By Kayla Colanardi | Published 2011-07-05 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/kate-middleton1 References: [racked](http://racked.com/archives/2011/07/01/kate-middletons-red-maple-leaf-lock-co-hat-for-canada-day.php) & [bestweekever](http://www.bestweekever.tv/2011-07-01/want-kate-middletons-canada-day-hat) Duchess of Cambridge Kate Middleton wore a hat that was just singing 'Oh Canada!' on the second day of the [Royal Tour of Canada](https://www.trendhunter.com/trends/history-of-making-change). The hat is from Lock and Co. Hatters, which has been designing and customizing hats since 1676. Extravagantly styled similar to the hats worn by the royal family, the outfit an added customized twist for Kate Middleton's special visit to Canada. The hat is the color of red, which is one of Canada's national colours and then topped with [red maple leaves](https://www.trendhunter.com/trends/look-for-the-leaf), the symbol of Canada. Kate Middleton, who is certainly an up-and-coming fashion icon since marrying Prince William, was sure dazzling the prideful Canadian crowd. Kate's hat is sure to be remembered on future Canada Days, as a great representation of Canadian pride. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 16% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Customized Hats:** Lock and Co. Hatters's history of customizing hats presents an opportunity for other companies to personalize their products and services for consumers. - **National Pride Fashion:** Fashion designers can capitalize on national pride by creating pieces that incorporate a country's colors or symbols. - **Fashion Icon Influence:** Companies can leverage the influence of fashion icons like Kate Middleton to promote and showcase their products or services. ### Who This Affects Most - **Fashion:** Lock and Co. Hatters's historical design and customization techniques present an opportunity for fashion companies to differentiate themselves and provide personalized experiences for customers. - **Tourism:** Incorporating national motifs into fashion articles worn by celebrities or dignitaries can attract more tourists to a country and promote local culture and heritage. - **Marketing:** Fashion icons like Kate Middleton can act as ambassadors for brands and products, showing their potential for effective influencer marketing strategies. ## Related on Trend Hunter - [Whipped Cream-Themed Fuzzy Hats](https://www.trendhunter.com/trends/whipped-creamthemed-fuzzy-hat.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Maple Leaf-Shaped Pastas](https://www.trendhunter.com/trends/maple-leaf-pasta.md) - [Whisky-Holding Derby Hats](https://www.trendhunter.com/trends/hot-lids.md) - [Striking Artisan Cheese Hats](https://www.trendhunter.com/trends/rinds-roses-collection.md) - [Canada-Inspired Maple Lattes](https://www.trendhunter.com/trends/iced-maple-latte.md) - [Canadian Hockey Team Donuts](https://www.trendhunter.com/trends/leafs-nation-donut.md) - [Illustrated Patriotic Product Lineups](https://www.trendhunter.com/trends/limitededition-drinkware.md) - [Limited-Edition Maple-Infused Beers](https://www.trendhunter.com/trends/maple-from-canada.md)